I’ve been consulting for a company called Blyve recently that is changing the way brands interact with their communities during live online events. My brother, the GM and VP of Product, over there wrote up a great preso on the differences and benefits of live blogging an event vs. live tweeting. Yes, I’m still a strong believer in Twitter to help you spread the word about your brand and reach influencers but having a branded experience using Blyve’s platform is key to better engagement and ROI. Check out the preso below and let me know if you want a demo.
She looked like a wreck, walked with a limp and might of been on something but could that of been her social media viral hit? Her mentions were pretty non-existent for the past six months and now she, her agent and PR agency have an opportunity to capitalize. I can definitely help her – call me maybe?
She has got to start doing the following:
Create a robust, authentic, social content strategy that she is deeply involved
Seed content to her influential fans, trade publications and fellow actors
Team up with Jonathan Lipnicki for a Jerry McGuire reunion
Produce an online series / reality series that focuses on the behind-the-scenes of the Academy Awards
Those are just some ideas but love to hear your comments below. BTW, the chart was pulled from Lithium social media monitoring – great tool to have when managing communities, search for your brand mentions across all web/social properties, and tracking trending topics such as the Oscars.
Randy – randy.ksar at gmail dot com - 408-409-9033
I wrote this presentation for a client of mine called Mobilous. It will help if you are thinking about building a mobile app and not sure where to start. Got any questions? Let me know by commenting below or pinging me by clicking on the contact me button above.
If you are anything like me you get approached by social media software companies every week selling you a solution. Some are brand spanking new (less than 1 year) and others have been in the business for 4 years. Some promise data, some increase engagement but which one do you choose for your company. Your company is already hired a social media manager, got the engagement and fans but what next. What should your goals be? Lead generation! Focus your efforts on not only expanding your social reach but leads from those. How do you get people back to your website? A lot has to do with your content strategy but if the funds are available there are great solutions out there that focus on a social user experience. Until next post where I cover some of those companies. Ping me if you want a sneak peek.
A few weeks ago, I gave a talk at the Leukemia & Lymphoma Society’s office in San Jose, California about social media fundraising. Within the SF Bay area, they have over 1,000 athletes that are training for an endurance event and fundraising in honor of the Society. Of course, with tough economic times you need to get creative and use all available channels to fundraise including (you guessed it!) social media. Here is the presentation that goes over a typical 3 to 5 month training schedule and what your social strategy should be. If your non-profit is interested in me giving a similar presentation click on the “contact me” link above.
Earlier this week I interviewed Chuck Freedman, co-author of the Plow Family Adventures, a children’s book successfully funded on Kickstarter. In 30 days he hit his goal of $5,700 which helped him and wife his publish the next edition of their children’s book. Our conversation focused on sharing best practices on creating and marketing a Kickstarter campaign going over topics such as video tips, rewards, updates to your backers, and marketing via social media.
0:00 – 3:55 Intro to Myself and Chuck Freedman
3:56 – 08:30 Overview of Plow Family Adventures Kickstarter Campaign and Book
8:31: – 10:31 What should be included in a Kickstarter video (show that you are committed in doing the project & why is it important)
10:32 - 12:10 What is the recommended project timeline for a Kickstarter campaign?
12:11 – 17:30 What should be included in your rewards (fun & simple + create a graphic for your rewards)
17:31 – 18:15 How long was the campaign for and what timing does Kickstarter offer (30 days is recommended)
18:16 – 20:30 How do payments work with Kickstarter and what should your goal be?
20:31 – 21:15 What are the prerequisites do using Kickstarter’s content management tools?
21:16 – 23:50 What should be included in updates and how often should they be sent out?
23:51 – 29:25 How should you market your Kickstarter campaign?
29:26 – 30:21 Who is the illustrator of your children’s?
30:22 – 33:23 Do you recommend to send out a press release? (is it going to improve the quality of life for people – if yes then press release would be recommended)
33:24 – Recommendations on the amount you are going to raise (are you going to run out of money before you produce your product? shipping costs need to be factored in)
33:58 – 36:34 Demo of Kicktraq – Kickstarter analytics to measure the funding throughout the duration of the campaign
38:30 – 48:48 Featured Kickstarter Campaigns: Memoto (lifelogging camera), Bullet Proof (my friend from high school, Richie Yau) GoldieBlox (engineering toy for young girls)
