Social Media Outreach via Blog It by Typepad

In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network. Here a sample scenario that the person in charge of social media needs to do when a product launches:

Update corporate blog with post and tag.
Make sure Technorati profile is setup, blog is claimed and pinged
Update Facebook fan page with photos, videos, and message to fans
Update MySpace page with post and message to “friends”
Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)

As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving! Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):

TypePad
Blogger
LiveJournal
Movable Type
Pownce
Tumblr
Twitter
Vox
WordPress.com
WordPress.org Site

Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies.

Here is snapshot of the page on Blog It that ties all my social networks together: