Oreo’s – How do you eat them?

 

Growing up I used to eat Oreo’s all the time and now in my “older” age I eat the 100-calorie snack Oreo’s.  I’m more of a spliter – where I split the Oreo in half and lick the white frosting – oh so good!  Well, lucky me (and you), Oreo (parent company Kraft Foods Global Inc., Northfield, IL 60093.) has paired up with YouTube in getting users to submit a video of their favorite Oreo and milk moment.  Winner gets featured on the YouTube homepage for a day — pretty cool!  I checked the rules and I don’t need to pay taxes on the estimated value of the YouTube homepage presence. Although while viewing the size 1 font I did notice the following:

Entries will be judged by a panel of experts under the supervision of an independent judging organization (”Judges”), whose decisions are final in all matters relating to the Contest. Entries will be judged on the following criteria: Originality (1 – 25 points), Creativity (1 – 25 points), Positive Brand Imagery (1 – 25 points); and Depiction of Theme defined as “Tell a story of an OREO & Milk Moment” (1 to 25 points).

hmm..”panel of experts” – how are those determined?  Who knows but make sure the video you submit is worthy of being on the YouTube homepage and portrays the Oreo brand in a positive, fun, and youthful way.  Oh and based on the “helpful tips” section, make sure you are respectful of the Oreo Cookie and the serving size on the Oreo cookie packages of 3 regular Oreo or 2 Double Stuf cookies per person (not kidding go to the site and read the tips.). 

2 Responses to “Oreo’s – How do you eat them?”


  1. 1 SpostoMan July 24, 2008 at 6:20 pm

    3 Oreo’s does not a serving make – and I know you are a physically fit fellow, Randy, what with all those marathons, and triathlons and pentathlons that you do (keep up the good work, BTW) so I’m sure you can indulge on an extra serving of real Oreo’s. Forget those wimpy 100 cal pacs.

  2. 2 KalusConK April 7, 2009 at 4:36 pm

    Hello,

    Please check my entrance for a viral campaign contest I’m in for a chance to attend the Cannes Lions 2009 Festival, in France. Please tell others to do so and comment / rate it please.

    http://www.youtube.com/watch?v=Tza0vPPxn2k

    It’s in spanish, so here’s the translation of the copywrite:

    - “Doesn’t the video load?”
    - “Switch to Tricom’s Broadband Internet”

    Thank you for your support,
    KalusConK


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Who am I?
Randy Ksar
Randy Ksar
Creative Technologist
rksar at yahoo dot com
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