One of the great things I love about social media is getting people to show their emotion and passion for a certain topic. If the user can see that in a video or audio podcast then you have sold the audience and they will talk about your brand or topic online or offline to their friends, family and co-workers. One topic that I’m passionate about is the Leukemia & Lymphoma Society. I met with the Mingus family last month to learn more about their son’s diagnosis and survival with leukemia. I worked with Heavensent Films and my bro-in-law Justin Adkinson on filming the interview. I made sure Matt’s mom, Kat, was comfortable with the questions so I just had a causal conversation with her because sometimes the lens can be scary for people. It’s just starring you down and putting pressure on a topic that should be easy for the interviewee to speak about. So to ease into the video I started chatting “off camera” about how there day was going, the questions we were going to ask, the weather, family, etc..It really helped both of us have a great causal yet emotional conversation for apprx. 2 hours. Justin with his great camera and video editing skills created a great 4 minute re-cap of the conversation and really focused on the goal which was to spread awareness about the Society and raise crucial dollars for research and patient services. The video is posted below and Justin did a behind-the-scenes blog post to see how something like this is created. Comment below and how you use social media content to create an emotional connection.