spreading the word is a hard thing. How do you start the groundswell that people really believe in your cause and share the message with their contacts? Does it require money and a big advertising campaign and production fee? It sure does in my experience from working in numerous marketing groups in the valley. Questions for you reading this blog:
- How much do you think Pepsi will spend on this year’s social media marketing campaign in comparison to their usual Superbowl campaign?
- Do think consumer products like Pepsi can actually sell more via social media?
- How can you measure that more people buy your product if it is an offline sale?
- Can you name any other brands/products that have had a similar success or failure in a social media marketing campaign?
P.S. After commenting on the above, help out the Leukemia & Lymphoma Society by donating before December 31, 2009. I’m running the SF Half-Marathon in honor of my friends Doug, Matt, and Marcella that have cancer. Go to http://tinyurl.com/teamksar and make a donation today!