She looked like a wreck, walked with a limp and might of been on something but could that of been her social media viral hit? Her mentions were pretty non-existent for the past six months and now she, her agent and PR agency have an opportunity to capitalize. I can definitely help her – call me maybe?
She has got to start doing the following:
Create a robust, authentic, social content strategy that she is deeply involved
Seed content to her influential fans, trade publications and fellow actors
Team up with Jonathan Lipnicki for a Jerry McGuire reunion
Produce an online series / reality series that focuses on the behind-the-scenes of the Academy Awards
Those are just some ideas but love to hear your comments below. BTW, the chart was pulled from Lithium social media monitoring – great tool to have when managing communities, search for your brand mentions across all web/social properties, and tracking trending topics such as the Oscars.
Randy – randy.ksar at gmail dot com - 408-409-9033
Join me and other social strategists for a Google+ Hangout on Wednesday October 3, 2012 at noon pacific.
We’ll cover the below topics and your questions:
-Twitter’s new header images – why are they making a big deal of it? is it worth it?
-LinkedIn Company pages – share your company page and best practices
-Hootsuite’s new internal collaboration tools
-and anything else in the social media world
Today, I invited two social media experts – Eric Montoya from Badgeville and Tom Diederich from Plan B Social Media – to talk about influencer programs. Eric’s most recent background is in gamification for enterprises and Tom on community and social media management for Fortune 500 companies. Here are the questions we answered and always open to your questions so make sure to comment on this blog post:
What are influencer programs and why are they beneficial to businesses
Why and how to create your own program?
What metrics/KPIs do you measure the success of your program?
What are some examples of good ones and bad ones?
How do you choose your influencers?
Do you need to reward them?
Who manages influencer programs and where do they sit in the organization?
One of the great things I love about social media is getting people to show their emotion and passion for a certain topic. If the user can see that in a video or audio podcast then you have sold the audience and they will talk about your brand or topic online or offline to their friends, family and co-workers. One topic that I’m passionate about is the Leukemia & Lymphoma Society. I met with the Mingus family last month to learn more about their son’s diagnosis and survival with leukemia. I worked with Heavensent Films and my bro-in-law Justin Adkinson on filming the interview. I made sure Matt’s mom, Kat, was comfortable with the questions so I just had a causal conversation with her because sometimes the lens can be scary for people. It’s just starring you down and putting pressure on a topic that should be easy for the interviewee to speak about. So to ease into the video I started chatting “off camera” about how there day was going, the questions we were going to ask, the weather, family, etc..It really helped both of us have a great causal yet emotional conversation for apprx. 2 hours. Justin with his great camera and video editing skills created a great 4 minute re-cap of the conversation and really focused on the goal which was to spread awareness about the Society and raise crucial dollars for research and patient services. The video is posted below and Justin did a behind-the-scenes blog post to see how something like this is created. Comment below and how you use social media content to create an emotional connection.
So you got that Twitter account and people are following you (and you’re following @oprah just for the heck of it)..Great job! Now how are you suppose to use it for your business and your boss is asking “how do you measure Twitter’s influence on our company’s goals?” – good question boss. Remember, Twitter is used by consumers to talk about what is going on in their life plus they use it as a search engine to find the latest trends/news/etc…
If you are interested in measuring your impact to the Twitter community take into account the following:
Impressions – how many times do people talk about your brand. count the # of mentions per week
Influencer impressions – how many times do people re-tweet and how many followers does each influencer have. This will show the reach that you have on Twitter.
# of active conversations – hopefully you are using Twitter as a two way conversation and responding to people that have questions
Average klout score of your followers – Klout is a way to measure your follower’s influence.
If you are interesting in measuring how Twitter impacts your bottom-line:
Determine the amount of traffic your website gets from Twitter
Determine an actual goal that they would do on your website, e.g. download software, and see if you can use some type of campaign tracker to see how many downloads come from Twitter. Google Analytics is a free tool and has some basic functionality for tracking campaigns.
Ask your yourself “How does Twitter impact my goals versus other channels?”. Twitter vs. Facebook vs. direct email vs. paid search.
Hope this gives you a better grasp of how to measure Twitter. If at all, it plants the seed that you need to measure and not jump on the bandwagon.
Tip of the day: every now and then show some personality on your business social accounts and say “Good Morning”. Social is all about starting and fostering relationships. With a lot of businesses still wondering whether social media is for them i ask them how often do you have real conversations with your customers or prospective customers. Spend the time to create a content strategy that shows your voice and personal brand. Those ppl faning you on Facebook or reading your blog want to hear and engage with people that are making a difference in your products. They don’t want a canned response but a response like you are talking to them in-person. So the next time you are thinking of writing social content think how do you speak to your customers in the real world and make sure that is reflected in your social sites.
If u don’t have the experts then hire out. That is what Sears is doing this 2011 CES to gain credability with consumers that they are a trusted resource for consumer electronics. Now hopefully this is a longer term strategy to bring more ppl to sears.com and/or the store. In terms of using external bloggers this is genius because Sears can expand their brand to a network of ppl that aren’t familiar, needs to get reaquainted, or haven’t purchased from Sears. Another promo option that they probably had was to send their own staff to CES but they don’t have a huge social following as this external blog crew does.
As far as my experience with the Sears brand, I bought my washer and dryer before from Sears but never any consumer electronics. How about you? What do u think of the Sears brand when it comes to consumer electronics? Comment below.
This blog post got started when I was using the Pulse Android app on my DROID 2 Global and read this:
Sears Recruits ‘Blue Blogger Crew’ for CES – http://pulsene.ws/EymI
I went to San Jose State University and never got excited about the sports teams there especially football. The football team was actually in my speech class and that was always entertaining. However, never went once to a football game and I think the only sports team I ever saw was the soccer team which was ranked #2 in the nation at the time (1998-99). Other division 1 football schools such as Oregon have an amazingly enthusiastic fan base as seen from the video below and actually got me psyced up to drive up to Oregon but it didn’t fit in my schedule.
Watch the video below which I know will go viral soon. I started seeing it at 300 views but by the time Monday comes around I believe it will be above 25K.
Question for all of you, do you think social media is a great way to increase your fan base at college sports? Have you seen other schools do a good job of using social media to get students and alum excited about the football or whatever sport team? Comment below. Look forward to the discussion.
I logged onto my Facebook account this morning and Facebook thought they would be smart and make me smart. Their recommendation engine thought because I have a lot of friends that went to Stanford that I might have gone to Stanford. However, didn’t they realize I already filled out my profile info with San Jose State University undergrad and no graduate school? I dunno I guess it was an educated guess but their recommendation engine could be a little smarter. Maybe this should be the logic:
If user graduated from with his undergrad degree and doesn’t have a master degree maybe they should have an ad for University of Phoenix..hehehe..but seriously if I didn’t input my master degree in my profile then don’t assume.
Here is a presentation I did to advertising students at San Jose State University about creating and managing social content. Short and sweet but main point is “it’s not about the tools but the content!”. Let me know if you have any questions by commenting on this blog post.
