Ibeatyou.com, Jessica Alba, and Sharing

Ibeatyou.com was just announced last week and is a site for creating online competitions via video, photo, or simple text. One scenario I thought of since it is the start of the baseball season let’s have a competition of who can mimic their favorite baseball pitcher. From the mound habits, their stance, and the eventual throw every pitcher has a habit that they do for every pitch. What comes to my mind is Hall-of-Famer Dennis Eckersley with his side-arm pitch! Remember that? Unforgettable at least if you are a A’s baseball fan! Anyways, that is an example that I thought of and will challenge you later on in April, when the season officially starts.

To launch iBeatyou.com, the company created a video competition on their site titled Best Group Lip Dub. Who out there can do the best lip sync to Michael Jackson’s “Thriller” or perhaps Britney Spears’ “I did it again”? Pick any song, grab a couple of friends and upload your video to their site. Unfortunately, no prizes were/are involved, iBeatyou.com is assuming that you just want all the glory of winning the competition voted on by their users. To get the competition kick-started, all their employees and a certain preggers celebrity named Jessica Alba did a group dub to the Panic of the Disco song “Nine in the Afternoon”. Check out the very entertaining (and catchy) video below:

The site is version 0.1 and in my mind still needs some UI tweaking especially with the sharing functionality of the site. I wanted to share the video on my Facebook page but there was no way to do it plus when I clicked on my share Facebook bookmark (within my browser) it didn’t recognize the page as having a video. Even if you are starting your own video social network site you got to have the functionality of sharing on other networks. The only share functionality that is on the video detail page is a button below the video jammed in with 6 other buttons (refer to image below in the next paragraph). The sharing moment for the user should come right after they watch it within the video player.

Here is a snapshot of ibeatyou.com video detail page for the Jessica Alba video with the orange highlight box being the video player and top buttons in addition to the blue highlight being the one share button. Note the share button is not displayed after the user watches the video. I understand their main goal is get people to “compete” and upload videos but when your company is first starting and needs to spread their reach, off-network sharing functionality is key.

ibeatyou competition | Best Group Lip Dub
Uploaded with plasq‘s Skitch!

Check out the difference in Yahoo! Video on one of my video detail pages:

San Jazz Festival 2007 main stage on Sunday on Yahoo! Video
Uploaded with plasq‘s Skitch!

Check out Viddler.com‘s video detail page with the share buttons highlighted in blue. Also, note the copy treatment is different here with: Email This, Get Link, and Embed This while other sites just have the copy: Share This, Share It or Share.

The SEO Rapper - Uploaded by ijustine
Uploaded with plasq‘s Skitch!

And finally here is YouTube‘s sharing functionality highlighted:

YouTube - Zen with Frederick Big Eyes
Uploaded with plasq‘s Skitch!

Let me know your comments on ibeatyou.com, Jessica Alba’s appearance in the video, and sharing functionalities on video upload web sites. BTW, snapshots are provided by a cool new Mac tool called Skitch – check it out at http://skitch.com

-DJ Ksar



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One response to this post.

  1. Hey Randy, I just saw this blog. Thank you very much for your comments on ibeatyou. I think we have a pretty interesting platform for competitions, but obviously I’m biased, being one of the founders. Thank you very much for your feedback….I completely agree…we definitely need to do a better job of improving the sharing feature and we will work on your comment. Thanks again for taking a look and hope you enjoy the site!

    Best,
    Abdul

    Reply

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