In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network. Here a sample scenario that the person in charge of social media needs to do when a product launches:
- Update corporate blog with post and tag.
- Make sure Technorati profile is setup, blog is claimed and pinged
- Update Facebook fan page with photos, videos, and message to fans
- Update MySpace page with post and message to “friends”
- Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
- Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)
As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving! Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):
- Movable Type
- WordPress.org Site
Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies.
Here is snapshot of the page on Blog It that ties all my social networks together:
Here is snapshot of the Blog It page to update my status on Facebook, Twitter, and Pownce:
Here is a snapshot of the post to blog page with the very simple text box:
Add your comment below on your experience with Blog It and/or other tools you’ve used at your company. Thanks and talk to you all soon,
rksar at yahoo dot com