Soccer fans are going crazing in Europe for the UEFA Euro Championships hosted by Austria and Switzerland! Nike with their million dollar advertising budget (probably more in the realm of $100 million) are using YouTube and of course TV to spread their TV commercial virally. The innovative agency who created (there were probably a bunch of companies involved) the commercial is called 72andSunny and their most notable clients include include Microsoft (XBox), DC Shoes and Discovery (I love the World campaign), and G4TV (remember the Star Trek Cribs commercials those were great!).
In checking out the the Next Level video (shown above or at http://www.youtube.com/watch?v=wItKyTltJWM )on YouTube it is looks it has been viewed 330,741 times, 670 comments posted , and favorited 2,221 times. Is that good? This campaign is definitely more of an awareness campaign for Nike Soccer then selling product so measuring the effectiveness in their brand marketing group will be tough. Has anybody figured out how to measure awareness campaigns? Post your comments below.
And now for my favorite 72andSunny commercial:
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