Social Media 2009 Predictions

Here are my social media predictions for 2009:

  • Metrics will be key as companies will need to see a ROI from social media. Smaller social media metrics companies will be bought out by companies like Omniture and maybe even Cisco to provide business with an end-to-end solution.
  • Executives in  all industries will understand the need to communicate with their customers at an individual level and will promote that within their company.
  • Video blogs will become increasingly popular with less fully-produced videos from companies. The faster the content gets posted the better. 
  • Social media communication tools at the enterprise will increase and be managed within a centralized marketing/pr team. Product managers will be able to respond to blog posts about their products and the lead social media pr/marketer within the company will be able to track that communication.

What are your social media predictions in 2009?

Post a comment below.


3 responses to this post.

  1. what about twitter? what do you think will happen to that? do you think they’ll get as popular as Facebook this year?


    • Twitter is a tough one. I think it is getting hard to manage conversations and measurable. I think the vertical applications of Twitter will occur in ’09. There has been rumors of a buy-out of Twitter by Google but until there is a business model why buy it in these tough economic times.


  2. I think Twitter is going to take 2009 by storm. I’ve heard some people despise Twitter, but for me it’s about professional relationships. I keep Facebook for personal and Twitter for professional.


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