Here are my social media predictions for 2009:
- Metrics will be key as companies will need to see a ROI from social media. Smaller social media metrics companies will be bought out by companies like Omniture and maybe even Cisco to provide business with an end-to-end solution.
- Executives in all industries will understand the need to communicate with their customers at an individual level and will promote that within their company.
- Video blogs will become increasingly popular with less fully-produced videos from companies. The faster the content gets posted the better.
- Social media communication tools at the enterprise will increase and be managed within a centralized marketing/pr team. Product managers will be able to respond to blog posts about their products and the lead social media pr/marketer within the company will be able to track that communication.
What are your social media predictions in 2009?
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