What is Innovation?

I was reading Diego Rodriguez’s blog called Metacool the other day and he had wanted his readers to finish this sentence: Innovation is….

My response was:
Innovation is the moment you are looking/doing something and the light-bulb just goes off where you find a better way to do it.

What is your response? What products/services/processes do you think revolutionized the world? What part of the brain really focuses on innovation and coming up with a new idea to fix an existing problem or better you start a new process in an individual’s life?

-Randy
http://twitter.com/djksar

P.S.  I met Diego back in 2007 when I was interviewing at IDEO. Amazing company when it comes to innovation and analyzing a process or issue and doing it even better.

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