Southwest is testing out Twitter as a promotional tool where you send in a line (tweet) for a movie between the hours of 10am and 11am CT March 20, 2009 (today!). Use the hashtag #SWAmovie when you do your tweet. I can only imagine the crazy lines to follow.
Here is the details to get you started:
• Alfred: complete airline “geek”
• Tubbs: aspiring country singer, mostly relies on his good looks
• Barbie: Rapid Rewards Member, bubbly college student
• Jill: Business lady, always checks in 24-hours in advance on her BlackBerry.
All four characters are waiting in the boarding area to hop on an early morning Southwest Airlines flight to Dallas. Alfred, in a hurry to line up with his A17 boarding pass bumps into Barbie. Barbie’s bag flies open. Tubbs jumps in to help clean up the mess. He looks up at Barbie and says….(remember, only lines submitted with a Tweet between 10 am and 11 am Central Time count.)
GOOD LUCK! More info at on Southwest’s blog.
My thoughts on this:
- interesting way to test out Twitter / social media reach using the hashtag although that is completely opt-in
- wonder if they’ll show live tweets on their site? Moderation nightmare?
- The use of Twitter instead of creating their own promotional microsite most total $$ sense. Why spend $50K+ to build a promotional microsite with community features when they can just test it out for low-cost on Twitter?
- The re-tweets of this promotion are starting to increase. @Southwestair, Southwest’s official account tweeted this (using Tweetdeck) on Thursday to the world and the blog post was on Friday (today) morning. Not too much warning to users, however, Twitter is real-time and the tweets get lost after an hour or less.
What do you think? Have you seen anything like this before? Are people using Twitter for sweepstakes and contests? Please share a comment below.