Patience in Building an Online Community

These days companies equate building a community (online or offline) as easy as building a web site. Unfortunately, they are incorrect. It takes times, planning, and numerous other factors that are beyond your control. Here are some tips in building your community and knowing full-well it isn’t going to happen overnight:

  • Say hi once and a while.  Especially on Facebook and Twitter don’t just overload their news feeds with corporate promos / mktg messages. Be a real person!
  • Highlight a community member and the work he/she is doing. That person will appreciate and talk about your brand on his/her blog, twitter acct, facebook, etc…
  • Internally evangelize community learnings within your company.  Let people know what you are doing and know how they can take part in this new type of communication.
  • ask yourself is content more important than quality. Do you need a nice HD camera and spend the time rendering or do you just need a small Flip or Kodak camera and get your video up on your YouTube channel as fast as possible.
  • Have a real conversation with one of your community members. Give them a call and  hear what they have to say in ways in which  your community and product can be improved.
  • and finally it isn’t about how many fans you have, # of followers, how many registered on your site, but about how many are engaged and interact with you.  If you’re product launch is 2 years from now start building your community now step by step, fan by fan, follower by follower.

-Randy
@djksar

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One response to this post.

  1. Posted by greeninsights on March 12, 2010 at 9:26 pm

    Thanks for the reassurance that Rome wasn’t built in a day. Building community online is effortless in the sense that you can communicate with numerous people collectively rather than trying to stay in touch offline individually. Yet, it’s a type of communication that doesn’t seem to readily equate into personal and professional success.

    Reply

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