“People Talking About” on Facebook – a Useful Metric?

Beth Kanter, social media expert to the nonprofit world, just wrote about the new feature/metric on Facebook fan pages called “people talking about” . Her post at http://pulse.me/s/22Xea essentially says why, why did facebook create this meaningless metric. She is right, why doesn’t facebook integrate campaign metrics to your website? Do u know how many ppl come from facebook to your website and get converted into a lead? Perhaps u use Google Analytics but Facebook should integrate that into their insights dashboard.  What do u think? Comment below.



One response to this post.

  1. I guess it is just about useful but probably number 999 on the list of worthwhile metrics


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