Earlier this week I interviewed Chuck Freedman, co-author of the Plow Family Adventures, a children’s book successfully funded on Kickstarter. In 30 days he hit his goal of $5,700 which helped him and wife his publish the next edition of their children’s book. Our conversation focused on sharing best practices on creating and marketing a Kickstarter campaign going over topics such as video tips, rewards, updates to your backers, and marketing via social media.
0:00 – 3:55 Intro to Myself and Chuck Freedman
3:56 – 08:30 Overview of Plow Family Adventures Kickstarter Campaign and Book
8:31: – 10:31 What should be included in a Kickstarter video (show that you are committed in doing the project & why is it important)
10:32 – 12:10 What is the recommended project timeline for a Kickstarter campaign?
12:11 – 17:30 What should be included in your rewards (fun & simple + create a graphic for your rewards)
17:31 – 18:15 How long was the campaign for and what timing does Kickstarter offer (30 days is recommended)
18:16 – 20:30 How do payments work with Kickstarter and what should your goal be?
20:31 – 21:15 What are the prerequisites do using Kickstarter’s content management tools?
21:16 – 23:50 What should be included in updates and how often should they be sent out?
23:51 – 29:25 How should you market your Kickstarter campaign?
29:26 – 30:21 Who is the illustrator of your children’s?
30:22 – 33:23 Do you recommend to send out a press release? (is it going to improve the quality of life for people – if yes then press release would be recommended)
33:24 – Recommendations on the amount you are going to raise (are you going to run out of money before you produce your product? shipping costs need to be factored in)
33:58 – 36:34 Demo of Kicktraq – Kickstarter analytics to measure the funding throughout the duration of the campaign
36:35 – 38:29 Chuck’s contact info – plowfamilyadventures.com