If you are anything like me you get approached by social media software companies every week selling you a solution. Some are brand spanking new (less than 1 year) and others have been in the business for 4 years. Some promise data, some increase engagement but which one do you choose for your company. Your company is already hired a social media manager, got the engagement and fans but what next. What should your goals be? Lead generation! Focus your efforts on not only expanding your social reach but leads from those. How do you get people back to your website? A lot has to do with your content strategy but if the funds are available there are great solutions out there that focus on a social user experience. Until next post where I cover some of those companies. Ping me if you want a sneak peek.