Archive for the ‘blogging’ Category

Live Blogging #marchmadness with Blyve

I love March Madness and one of the ways I keep updated with all the games is on my smartphone and thru a variety of blogs. In working with Blyve, they have a platform for live blogging the basketball games. Whether you are a super-fan of your UCLA Bruins or a sports blogger for ESPN, I highly encourage you to look at Blyve for these reasons:

  • Live blog your own comments/observations + curate content from Twitter
  • Have your fans/followers/community comment on your stream and bring in special guest for doing a moderated, engaging Q&A
  • Promote your special offers, affiliate links, etc..within the live blog using Blyve’s ad platform.
  • Take advantage of the pay as you go pricing plan and pay for only the unique viewers that attend your event.

All the details and a free trial are on the Blyve blog post titled:  Live Blogging #marchmadness with Blyve.

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5 Tips on Live Blogging Your Next Event

This post originally appeared on Business 2 Community.

5 Tips on Live Blogging Your Next Event image 4939797017 56d7e96c971
Image Credit: Flickr User Zach Scott

Brands have a huge opportunity to engage with their community during product launches. No longer are you just having a press only event but brands have the ability to invite their communities that can’t attend the event in-person to a live engaging online event.  From a tactical standpoint having been involved with over 150+ online events with my clients over the years here are 5 tips:

1. Empower your employees

You might be a one person social media machine at your company but you can’t be everywhere at the event so train your employees to take photos, videos and post messages to their favorite social network about what’s going on from their perspective. A couple of weeks before the event, have a lunch meeting and update the team (product, marketing, event, customer support and pr) on the live blogging & social strategy.

2. Incorporate & Curate from Twitter

It’s without saying with any event that you produce whether in-person or online or a combo, a hashtag is helpful to amplify your message to influencers. Incorporate it into all the presentation decks, speeches, posters, badges, event marketing materials and the live video stream. Once it is incorporated, they key issue as a live blogger for a company is how are you going to curate that content in a moderated fashion. Not every tweet is going into your live blog stream so find a live blogging platform that can help you with the moderation flow/process.

3. Give your online attendees some love

So often in live online events, the online attendees are not highlighted or even given the ability to ask questions. For example, the Salesforce Dreamforce events do a great job of video streaming but a poor job of incorporated real-time user feedback into the presentations. Best thing you can do is the following:

  • Announce attendee locations – simple yet effective.
  • Take questions from the online audience – give a few mins of love and have a platform that can save questions for the right time during your event.
  • Raffle off a prize for online attendees or offer some exclusive content.

4. Have your social media toolkit ready for prime-time

Here is a mini-checklist of tools you should have at your disposal and shared with employees attending the event, if applicable:

  • SLR camera w/ external flash and if possible mobile lighting system (Canon 7D is my choice of camera)
  • Your preferred choice of mobile app publishing tools (depending on the client I use Blyve, Sprout Social or Hootsuite)
  • FAQ that includes answers to respond to common expected questions
  • Social content that can be referenced in the form of product launch videos, how-to videos, datasheets and screenshots. Store everything in Dropbox or similar service and make sure everyone has access to it.

5. Make it an integrated marketing campaign

Market the online event at minimum 2 weeks out if you have that flexibility. When marketing it make sure it is in all your event marketing materials, tell your partners/vendors to tune in and use your employee’s social influence to spread the word. As the owner of the live blog / online event, create a doc that is easy for everyone to cut-n-paste content into their specific channels. Provide small, medium and large copy blocks, imagery, links to share and your contact info.

In the words of philanthropist Margaret Mead:

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

If there is one thing that you leave from this blog post, empower a small team of bloggers with real-time engagement tools and real-time marketing content. If you have that in place you’ll have a successful live blog with community engagement that ties back to your business goals.

As always, comment below or ping me at randyk@blyve.com or @djksar on Twitter.

Happy Holidays!

Sears using bloggers at #CES to gain consumer tech influence

If u don’t have the experts then hire out. That is what Sears is doing this 2011 CES to gain credability with consumers that they are a trusted resource for consumer electronics. Now hopefully this is a longer term strategy to bring more ppl to sears.com and/or the store. In terms of using external bloggers this is genius because Sears can expand their brand to a network of ppl that aren’t familiar, needs to get reaquainted, or haven’t  purchased from Sears. Another promo option that they probably had was to send their own staff to CES but they don’t have a huge social following as this external blog crew does.

As far as my experience with the Sears brand, I bought my washer and dryer before from Sears but never any consumer electronics. How about you? What do u think of the Sears brand when it comes to consumer electronics? Comment below.

This blog post got started when I was using the Pulse Android app on my DROID 2 Global and read this:
Sears Recruits ‘Blue Blogger Crew’ for CES – http://pulsene.ws/EymI

Search for logo in images?

Are there any pr monitoring tools that allow you to search for your company’s logo in images? Not all images are tagged and not all images are used to speak specifically about a brand name. Image recognition software is getting better and better these days especially for security purposes and facial recognition but how about your company’s logo?  Let me know and respond to this blog post or utterli post. 

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What are you thankful for in 2008?

It’s been an amazing year: being laid-off in Feb. from Yahoo!, new job at Motorola, engaged to the love of my life, uncle to a beautiful niece, and healthy. What are you thankful for? Let me know. Post a comment here.

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Feedity – From Web Page to RSS

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If you are looking to syndicate your web site’s content but don’t have the resources to create the rss feeds feedity.com has come to the rescue. Feedity.com’s tools will analyze your page’s code, find similarities and standards that will be able to separate the titles of each article/headline. Check it out at http://www.feedity.com/ and let me know if you have any questions.

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Xbox 360 Live is Released: New UI w/ Avatars and Netflix

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Avatars and Netflix streaming is pretty cool. 

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