Archive for the ‘marketing’ Category

Top 5 Tips on Doing Cause Marketing In Your Company

I firmly believe that every company should be supporting nonprofits via monetary donations or getting their employees to volunteer their time on a local project (e.g. repairing a house). It shows that your company cares about your customers believe in and builds employee morale.  Personally, if I were choosing a company to work for or buying a product from one, I would choose the one that has a defined and active community giving program.  One of the most popular programs is the Red program from one.org (started by Bono, lead singer of U2). Apple, Gap, American Express, and Nike have all incorporated red products and donated a portion of the proceeds to eliminating AIDS in Africa.

To start a cause marketing program at your company I suggest the following five tips:

  1. Decide on what categories of nonprofits your company wants to support. Take a survey of all your employees and if possible your customers. 
  2. Create an employee foundation.  Find volunteers within the company that can manage the grant decision making process and volunteer opportunities. 
  3. Get a 3rd party to manage the funds donated to your foundation and make it a 501c3 foundation. 
  4. Involve the executives at your company in getting fellow co-workers to volunteer.  #1 tip for building company culture – if management don’t do it, your employees will less likely be involved. 
  5. Involve your customers as much as possible. If you are having a volunteer event ask your customers to come. If you are raising money for the Leukemia & Lymphoma Society as a company, ask your customers to donate as well cause you never know if they have a connection to the cause. 

Here is a video interview by myself of Meredith at the Republic of Tea who discusses their updated Sip for a Cure product line where they donate a portion of their profits to the Susan G. Komen for a Cure foundation.

Let me know what causes your company believes in. Post it in the comments below.

Randy Ksar
rksar at yahoo dot com

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Oreo’s – How do you eat them?

 

Growing up I used to eat Oreo’s all the time and now in my “older” age I eat the 100-calorie snack Oreo’s.  I’m more of a spliter – where I split the Oreo in half and lick the white frosting – oh so good!  Well, lucky me (and you), Oreo (parent company Kraft Foods Global Inc., Northfield, IL 60093.) has paired up with YouTube in getting users to submit a video of their favorite Oreo and milk moment.  Winner gets featured on the YouTube homepage for a day — pretty cool!  I checked the rules and I don’t need to pay taxes on the estimated value of the YouTube homepage presence. Although while viewing the size 1 font I did notice the following:

Entries will be judged by a panel of experts under the supervision of an independent judging organization (“Judges”), whose decisions are final in all matters relating to the Contest. Entries will be judged on the following criteria: Originality (1 – 25 points), Creativity (1 – 25 points), Positive Brand Imagery (1 – 25 points); and Depiction of Theme defined as “Tell a story of an OREO & Milk Moment” (1 to 25 points).

hmm..”panel of experts” – how are those determined?  Who knows but make sure the video you submit is worthy of being on the YouTube homepage and portrays the Oreo brand in a positive, fun, and youthful way.  Oh and based on the “helpful tips” section, make sure you are respectful of the Oreo Cookie and the serving size on the Oreo cookie packages of 3 regular Oreo or 2 Double Stuf cookies per person (not kidding go to the site and read the tips.). 

Update on Republic of Tea

The internet and social networking is amazing! Within 2 hours of me posting a story about Republic of Tea I got a call from the CEO, Ron Rubin. We chatted about the company being based and started in Marin County and actually the office location moved a week before (hence why we couldn’t find it). I’ve been invited to their new location in Novato on Monday June 16 so stay tuned for video interviews and tea tasting with the Ministers (that’s what they call the employees). Have a great weekend. Chat with you all later.

BTW, anybody needing anybody social media / blogging advice let me know. You can reach me at rksar at yahoo dot com.

-Randy

Republic of Tea are Marketing Geniuses!

Have you heard of Republic of Tea? Great tea supposedly based out of Novato, California but after further research it was from an unsuspected city in the mid-west.  View the video for the answer and make sure to add a comment. Enjoy!

-Randy

FYI. I’m cycling the Honolulu Century (100 miles) in September 2008 in honor of the Leukemia & Lymphoma Society. Support cancer researchers and patients by making a 100% tax-deductible donation.  Donate by June 28 to receive a purple Leukemia & Lymphoma Society band!.  Thanks for your support.