Posts Tagged ‘blogs’

Why you shouldn’t have a corporate blog?

I was very intrigued by a blog post on the Conversation Agent where they talked about why a company shouldn’t have a corporate blog. Of course they were just kidding and it went over some of the internal reactions that you would get from starting blogging and essentially social media within your company. Here are my favorites:

  • You get part time results for part time efforts – been a victim of this before, you gotta put in a lot of effort to write the posts and engage with your community. If you don’t then they won’t.
  • You publish only “perfect posts” – blogs are meant to cover timely information especially in the age of social networks and instant communication and sharing with your contacts.  Quality lowers of course but the content is valuable.
  • You think it’s a marketing job to write and edit the posts – the key to corporate blogging and social media is letting readers behind-the-scenes of a company and getting to know personal brands instead of corporate brands. Of course, there is a mix of the two but personal brands are key to introducing within a blog.

Do you have any other experiences from corporate blogging and social media? Any do’s and don’ts that you would like to share?  Post a comment.


Online Community Forum – March 19/20 Sonoma, Ca

Online Community Forum

Next week I’ll be going to the online community forum in Sonoma, California to learn best practices from other online community managers in the industry.

Questions I have:

  • How do you keep your community engaged? Is it just content or do you need incentives?
  • What metrics are important when measuring the engagement level of a community?
  • Do you have an influencer group within your community? How is it organized, how do you provide them assets and get feedback.
  • What do you see happening in community in 2010 and beyond? Any trends you are noticing?
  • How do you convert your online community into offline community? 

Those are just a few right now that I thought of. Any questions you would like me to ask at this conference? Let me know. Add a comment below. 


Top 3 Social Media Tips For Job Seekers

Here are the top 3 social media tips for job seekers that I’ve found to be very useful:

  1. Get your LinkedIn profile updated with all the latest resume information and recommendations. If you’ve been recently laid-off, make sure to request recommendations from your previous co-workers.  Also, jobs on LinkedIn are posted by a company hr representative or a hiring manager and in some cases you might have a connection with them (or a few degrees away).  Expand your network so that you are one-step closer to the hiring manager. One last tip on LinkedIn, get involved in LinkedIn Answers and show your expertise on a particular topic by answering questions.

  2. Start a blog is a great way to show your enthusiasm for the industry that you are in and to show your expertise. Free hosting sites like wordpress (which this blog is hosted on) is a great way to start with minimal coding required. Remember a blog will showcase your grammar skills, your creativity, and can be accessed instantly in an interview (happened to me when a guy pulled out his iPhone and accessed my blog and started asking me questions about my latest post). 

  3. Yes, now is the time to get a Facebook account. I know you’ve been hating all the poking and status updates of what your friends are having for lunch.  However, re-connect with your former classmates and co-workers.  Post a status message on Facebook or a note (their version of a blog) with something like this: “I’m looking for a job. Ping me if you know of any product manager job openings in the mobile industry”.  You never know if your high-school classmate that you haven’t talked to in 15 years but you are connected to on Facebook have a job opening in his group. 

That’s it. Be patience with social media and your blog. Tag your blogs apporpriately with keywords that you believe people will search for. If you are wanting to work for a consumer company, talk about it on your blog and tag it appropriately. It will come up in the social media manager’s Google Alerts. If you have more tips add a comment below. Talk to you soon,


Update on Republic of Tea

The internet and social networking is amazing! Within 2 hours of me posting a story about Republic of Tea I got a call from the CEO, Ron Rubin. We chatted about the company being based and started in Marin County and actually the office location moved a week before (hence why we couldn’t find it). I’ve been invited to their new location in Novato on Monday June 16 so stay tuned for video interviews and tea tasting with the Ministers (that’s what they call the employees). Have a great weekend. Chat with you all later.

BTW, anybody needing anybody social media / blogging advice let me know. You can reach me at rksar at yahoo dot com.