Posts Tagged ‘community’

Social Media Fundraising – Strategy that works!

A few weeks ago, I gave a talk at the Leukemia & Lymphoma Society’s office in San Jose, California about social media fundraising.  Within the SF Bay area, they have over 1,000 athletes that are training for an endurance event and fundraising in honor of the Society. Of course, with tough economic times you need to get creative and use all available channels to fundraise including (you guessed it!) social media.  Here is the presentation that goes over a typical 3 to 5 month training schedule and what your social strategy should be. If your non-profit is interested in me giving a similar presentation click on the “contact me” link above.

Patience in Building an Online Community

These days companies equate building a community (online or offline) as easy as building a web site. Unfortunately, they are incorrect. It takes times, planning, and numerous other factors that are beyond your control. Here are some tips in building your community and knowing full-well it isn’t going to happen overnight:

  • Say hi once and a while.  Especially on Facebook and Twitter don’t just overload their news feeds with corporate promos / mktg messages. Be a real person!
  • Highlight a community member and the work he/she is doing. That person will appreciate and talk about your brand on his/her blog, twitter acct, facebook, etc…
  • Internally evangelize community learnings within your company.  Let people know what you are doing and know how they can take part in this new type of communication.
  • ask yourself is content more important than quality. Do you need a nice HD camera and spend the time rendering or do you just need a small Flip or Kodak camera and get your video up on your YouTube channel as fast as possible.
  • Have a real conversation with one of your community members. Give them a call and  hear what they have to say in ways in which  your community and product can be improved.
  • and finally it isn’t about how many fans you have, # of followers, how many registered on your site, but about how many are engaged and interact with you.  If you’re product launch is 2 years from now start building your community now step by step, fan by fan, follower by follower.


Real Estate Agents, Build Trust in Your Community

Here are some tips on how real estate agents can sell/buy more using social media and their personal brand.

Mobile post sent by djksar using Utterlireply-count Replies.  mp3

Top 5 Tips on Doing Cause Marketing In Your Company

I firmly believe that every company should be supporting nonprofits via monetary donations or getting their employees to volunteer their time on a local project (e.g. repairing a house). It shows that your company cares about your customers believe in and builds employee morale.  Personally, if I were choosing a company to work for or buying a product from one, I would choose the one that has a defined and active community giving program.  One of the most popular programs is the Red program from (started by Bono, lead singer of U2). Apple, Gap, American Express, and Nike have all incorporated red products and donated a portion of the proceeds to eliminating AIDS in Africa.

To start a cause marketing program at your company I suggest the following five tips:

  1. Decide on what categories of nonprofits your company wants to support. Take a survey of all your employees and if possible your customers. 
  2. Create an employee foundation.  Find volunteers within the company that can manage the grant decision making process and volunteer opportunities. 
  3. Get a 3rd party to manage the funds donated to your foundation and make it a 501c3 foundation. 
  4. Involve the executives at your company in getting fellow co-workers to volunteer.  #1 tip for building company culture – if management don’t do it, your employees will less likely be involved. 
  5. Involve your customers as much as possible. If you are having a volunteer event ask your customers to come. If you are raising money for the Leukemia & Lymphoma Society as a company, ask your customers to donate as well cause you never know if they have a connection to the cause. 

Here is a video interview by myself of Meredith at the Republic of Tea who discusses their updated Sip for a Cure product line where they donate a portion of their profits to the Susan G. Komen for a Cure foundation.

Let me know what causes your company believes in. Post it in the comments below.

Randy Ksar
rksar at yahoo dot com