Social media evangelists and/or those that are communicating with the public via online communities need to be trained appropriately on how to respond to questions from a public relations perspective. Opening the flood gates on all your employees to take part in social media is probably not the best idea to start with especially at a medium to large company (1000+ people). They need to be trained and get familiar with how to engage in conversations in a honest, truthful method.
In doing video interviews for social media purposes here are some tips:
- Write an outline of what you are going to talk about it (I assume those topics have been cleared by your PR team)
- Make sure you are comfortable in answering questions in an impromptu way. If the interviewer asks you a question, you better know how to respond to it directly, honestly, and all within the same shot
- Make sure with every video you do has a call to action – where do people go for more information? Make sure you know the web site url (or as Joe Biden would like to say the web site number, you know the ip address, right?..j/k 🙂 )
- Keep it to 30-seconds to 3 minutes. If the video is longer split it up into a series.
- Make sure the person you are interviewing is engaging and has a good, clear communication style. If you think people are going to fall asleep within 15 seconds of hearing him/her then coach him on how to change his style, tone, and facial gestures.
- The video should be in one continuous shot. Why? You really want the viewers to feel like they are there interviewing the person and not being coached by the interviewee. Style should be a causal conversation.
That’s all for now. What do you think? Do you have any additional suggestions for video interviews that are being distributed online via communities & social networks? Add a comment below.