Posts Tagged ‘Flickr’

Skittles Relying Upon Social Networks

Skittles.com: Chat the rainbow. Taste the Rainbow.

I’m confused by the Skittles marketing campaign. They first phase started out with a weird commercial that made absolutely no sense but hey I remembered it which is what they wanted, right?  Now the second phase is a social media marketing campaign which is all the buzz on twitter and blogs. Is it going to last 15 minutes and fade away?  We shall see. I firmly believe that viral starts offline first so I hope that the lepricons on the other end of the Skittles rainbow are spreading product to us little peons around the world. 

The corporate homepage has incorporated their YouTube channel, Flickr photos, Twitter search on the word “skittles”, and wikipedia entries on “skittles”. Interesting at first glance but here are my questions/issues:

  • How can you rely upon a social network without a failsafe? The way the Skittles page is designed the twitter search comes up in the background and it looks like they’re not using the api. What happens with Twitter downtime? Would there be a failwhale? Do they or their agency have an official relationship with Twitter?
  • Viralness starts offline first and then online.  Does Skittles have any offline campaign attached to this? Conversation gets started in the offline world when people try their product and then it gets transfered to the online world. Sure us social media folks can talk about their brand but will that just last 15 minutes? They need to extend the bull curve of conversation.

Add your comment below on what you think of this Skittles marketing campaign.

-Randy
http://twitter.com/djksar

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Brainstorming Mobile Widgets for MOTODEV Widget Developer Challenge

Calling All Widget Developers

I was brainstorming on mobile widgets that developers could make using our new development tool called MOTODEV Studio for WebUI. We’re (Motorola, my employer btw) running a mobile widget contest where you can easily build a widget using our software development tool with no previous mobile experience. If you have a web development background in html, javascript, css this tool and contest is for you.

Here are some mobile widget ideas:

  • Obvious is Twitter. Pull their data feed your favorite people to follow
  • Showcase your friend’s photo on Flickr
  • A baby feeding monitor widget which shows history of any activity and alerts you when the next time to feed is. Great for the husband at work wanting to know how his wife and baby are doing.
  • How about one to pull in a data feed of the available conference rooms?
  • Do u have any non-profit ideas? Widget that pulls data from the American Cancer Society? Location-based widget that pulls in the nearest homeless shelter that needs help? or a blood-bank that needs donations?
  • Can you use Yahoo! Pipes to come with a funky mashup of data to pull?

If you build a mobile widget using MOTODEV Studio for WebUI and enter it into our contest by December 18, 2008 you win a $250 USD Amazon.com gift certificate.  Over $200,000 of prizes are available as well as great exposure from Motorola.  Contest ends in February but the $250 offer for the 1st 100 people submitting widgets expire on Dec. 18!!  Learn more, read the official rules and submit your widget now!

Here is a video interview with my co-worker Francois Goldfain from MOTODEV talking about WebUI and widgets:

-Randy

Questions  or comments?  LMK.

Yahoo! layoffs (again) on Dec. 10, 2008

Valleywag and bunch of friends on Twitter and Facebook are reporting layoffs are happening right now (Dec. 10, 2008 at 11:00am). Very sad to see this happening again. Heard rumors of layoffs within the Brickhouse group in SF, Flickr, and brand marketing. Search for yahoo on twitter to see what is happening. Also, click here to view the email from Jerry Yang sent to all the Yahoo! employees.

If you know of anybody hiring in the SF Bay Area for people from Yahoo! let me know and I’ll put you in contact with them. 

-Randy

Flickr’s Redesign Screencast Longer than 90 secs

Flickr opened up the flood-gates to their redesigned personalized homepage. Now you can get quicker access to your recent uploaded photos, recent activity on your photos and one’s you’ve commented on, and statistics. Not necessarily ground-breaking but more of a re-shuffling of content. One funny thing is they did a screencast of the new features using Camtasia Studio and it was longer than 90 seconds so they couldn’t use their own video player.  It launches a new window and the video is a little over 2 minutes long. Why aren’t they eating their own dog food or at least using Yahoo! Video’s video player? hmm..Oh well. Congrats to Flickr on their minor redesign. I hope features like people tagging get implemented. Who is the product manager over there?

Welcome to your new Home Page « Flickr Blog

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Video Demo: Flickr on at&t U-verse and my Samsung HDTV

at&t u-verseFlickr

Here is a demo of Flickr using my newly acquired AT&T U-Verse (IPTV fiber product from AT&T now available in selected areas in the SF Bay Area) on my Samsung 56″ DLP HDTV.

Pros:

  • Easy access by going to channel 91
  • Looks great on my HDTV
  • Free with my at&t u-verse service and box

Cons

  • All photo sets are loaded in alphabetical order
  • If photos aren’t in a set you can’t view them
  • Can’t sort photos or sets by date
  • Can’t view my Flickr collections
  • Can’t view my Flickr video

Let me know what you think by adding a comment below. Apple has a similar integration with Flickr on their Apple TV product so if you have that product let me know what you think the pros/cons are. 

Social Media Outreach via Blog It by Typepad

In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network.  Here a sample scenario that the person in charge of social media needs to do when a product launches:

  • Update corporate blog with post and tag. 
  • Make sure Technorati profile is setup, blog is claimed and pinged
  • Update Facebook fan page with photos, videos, and message to fans
  • Update MySpace page with post and message to “friends”
  • Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
  • Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)

As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving!  Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):

  • TypePad
  • Blogger
  • LiveJournal
  • Movable Type
  • Pownce
  • Tumblr
  • Twitter
  • Vox
  • WordPress.com
  • WordPress.org Site

Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies. 

Here is snapshot of the page on Blog It that ties all my social networks together:

Facebook | Blog It Powered by TypePad

Here is snapshot of the Blog It page to update my status on Facebook, Twitter, and Pownce:
Facebook | Blog It - Update Status

Here is a snapshot of the post to blog page with the very simple text box:
Facebook | Blog It - Post to Blog

Add your comment below on your experience with Blog It and/or other tools you’ve used at your company. Thanks and talk to you all soon,

 

DJ Ksar
rksar at yahoo dot com