Posts Tagged ‘football’

Return of the Ducks and why I never had that excitement at my college

I went to San Jose State University and never got excited about the sports teams there especially football. The football team was actually in my speech class and that was always entertaining. However, never went once to a football game and I think the only sports team I ever saw was the soccer team which was ranked #2 in the nation at the time (1998-99). Other division 1 football schools such as Oregon have an amazingly enthusiastic fan base as seen from the video below and actually got me psyced up to drive up to Oregon but it didn’t fit in my schedule.

Watch the video below which I know will go viral soon. I started seeing it at 300 views but by the time Monday comes around I believe it will be above 25K.

Question for all of you, do you think social media is a great way to increase your fan base at college sports? Have you seen other schools do a good job of using social media to get students and alum excited about the football or whatever sport team? Comment below. Look forward to the discussion.

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Goooaaalllll! 72andSunny and Nike Soccer

Soccer fans are going crazing in Europe for the UEFA Euro Championships hosted by Austria and Switzerland! Nike with their million dollar advertising budget (probably more in the realm of $100 million) are using YouTube and of course TV to spread their TV commercial virally. The innovative agency who created (there were probably a bunch of companies involved) the commercial is called 72andSunny and their most notable clients include include Microsoft (XBox), DC Shoes and Discovery (I love the World campaign), and G4TV (remember the Star Trek Cribs commercials those were great!).

In checking out the the Next Level video (shown above or at http://www.youtube.com/watch?v=wItKyTltJWM )on YouTube it is looks it has been viewed 330,741 times, 670 comments posted , and favorited 2,221 times. Is that good? This campaign is definitely more of an awareness campaign for Nike Soccer then selling product so measuring the effectiveness in their brand marketing group will be tough. Has anybody figured out how to measure awareness campaigns? Post your comments below.

YouTube - Nikesoccer's Channel
Uploaded with plasq‘s Skitch!

And now for my favorite 72andSunny commercial:

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