Posts Tagged ‘foursquare’

The new frequent diner card now on your mobile phone

Check-in

Offering incentives when you engage with a brand is not new. It has been happening since the Middle Ages when Kings would give gold coins to those that brought him letters from the battlefield. These days brands are trying to use the mobile phone to engage with customers.  One particular service that I believe is the buzz of 2010 is check-in services like Facebook Places, Foursquare, and Gowalla (I’m sure there are others please list them in the comments below.)  Any venue you go to, you take your cell phone out of your pocket/purse (ignore your friends or SO) and check-in…com’on all geeks like me do it.  First it was all about telling the world where you were (scary), then it was about becoming the Mayor (for whatever reason) and now it is finally making sense – venues/brands now provide incentives once you check-in.  Whether it is a free appetizer at a restaurant or perhaps 10% off at a clothing store, these are what real consumers are asking for.  It’s almost similar to the frequent diner card where if you get 10 stamps you get a free drink, now instead of a paper card it is eco-friendly via a mobile app.

Foursquare has had the ability for businesses/venues to add incentives for a while now. I haven’t used or received any myself because most places I check-in too aren’t as geeky as me. My friend Cory Fossum from Fossum Creative had a few thoughts on Facebook Deals which was just announced.  Listen to the video below by Cory and comment on where you think this technology and potential consumer adoption is going.

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Most Used Android Apps in January 2010

Here is a list of my most used Android apps in January 2010:

  • Seesmic for updating @teamksar and my fundraising campaign for the Leukemia & Lymphoma Society. Great search functionality and UI is very clean and consise.
  • TV.com for watching the latest NCIS show. Works primarily on WiFi connection so I use it at home while I’m doing the dishes or relaxing outside.
  • Droidlight – created by Motorola and I use it to navigate in my room in the dark especially when I don’t want to wake up my wife if I need to go to the bathroom in the middle of the night or I’m working late
  • Foursquare – ok, I’m an addict and every place I go I login. Plus, it is interesting to see where my contacts are going to. I warn you if you download it you’ll get addicted. Your wife will be asking  you, “are you playing foursquare again?”
  • and finally Google Listen to catch-up on all the CES-related and NPR podcasts.

That’s the top used apps for January 2010. I wonder what February will be.  What Android apps did you use most frequently in January?

-Randy