Posts Tagged ‘Lithium’

Renee Zellwegger has a #socialmedia PR Opportunity!

Renee Zellwegger has a #socialmedia PR Opportunity!

She looked like a wreck, walked with a limp and might of been on something but could that of been her social media viral hit? Her mentions were pretty non-existent for the past six months and now she, her agent and PR agency have an opportunity to capitalize. I can definitely help her – call me maybe?

She has got to start doing the following:

  • Create a robust, authentic, social content strategy that she is deeply involved
  • Seed content to her influential fans, trade publications and fellow actors
  • Team up with Jonathan Lipnicki for a Jerry McGuire reunion
  • Produce an online series / reality series that focuses on the behind-the-scenes of the Academy Awards

Those are just some ideas but love to hear your comments below.  BTW, the chart was pulled from Lithium social media monitoring – great tool to have when managing communities, search for your brand mentions across all web/social properties, and tracking trending topics such as the Oscars.

Randy – randy.ksar at gmail dot com – 408-409-9033


New Video: Episode 4 of Social Media Marketing Hangout

Episode 4 was filmed yesterday and what a great conversation with our panelists. Joining me to talk about the latest in social media marketing were:

I brought up two topics to discuss: Twitter’s new header image and LinkedIn’s Company pages. We came to the conclusion that Twitter’s header image really doesn’t add value to small businesses but potentially the larger enterprises when combined with the enhanced profiles (apprx. $25K).  Second we spent time on LinkedIn’s Company Pages, new follower pages/content and endorsements.  Company pages was something that Erin wanted to know what are some tips to optimize engagement and eventually lead generation – our collective answer was content strategy. We all followed Sir Richard Branson and I had a question can follower content be shared across a company page and the answer was no unfortunately (LinkedIn if you are listening put this in the product roadmap).  Hope you enjoyed the conversation and stay tuned to the next hangout that you can join on October 17, 2012 and noon pacific.