Posts Tagged ‘lymphoma’

Using Social Media to Create an Emotional Connection

One of the great things I love about social media is getting people to show their emotion and passion for a certain topic.  If the user can see that in a video or audio podcast then you have sold the audience and they will talk about your brand or topic online or offline to their friends, family and co-workers.  One topic that I’m passionate about is the Leukemia & Lymphoma Society. I met with the Mingus family last month to learn more about their son’s diagnosis and survival with leukemia.  I worked with Heavensent Films and my bro-in-law Justin Adkinson on filming the interview.  I made sure Matt’s mom, Kat, was comfortable with the questions so I just had a causal conversation with her because sometimes the lens can be scary for people. It’s just starring you down and putting pressure on a topic that should be easy for the interviewee to speak about.  So to ease into the video I started chatting “off camera” about how there day was going, the questions we were going to ask, the weather, family, etc..It really helped both of us have a great causal yet emotional conversation for apprx. 2 hours.   Justin with his great camera and video editing skills created a great 4 minute re-cap of the conversation and really focused on the goal which was to spread awareness about the Society and raise crucial dollars for research and patient services.    The video is posted below and Justin did a behind-the-scenes blog post to see how something like this is created.  Comment below and how you use social media content to create an emotional connection.

New Video: Volunteering with the Leukemia & Lymphoma Society

My bro-in-law Justin Adkinson filmed this great video of me talking about my 10 year volunteer experience with the Leukemia & Lymphoma Society doing over 20 different events (marathons, halfs, 100 mile bike rides, mountain bike rides, walks, 10Ks, 5Ks, etc…) and raising over $100K for research and patients. Watch the video below and see how you can help raise $10K in 10 Weeks.


BTW, I love Vimeo for the amazing video content! The videographers on Vimeo are far superior than YouTube don’t you think or is it just more concentrated. Comment below and hope you can help out the Leukemia & Lymphoma Society.


Looking for Leukemia, Lymphoma, and Myeloma Survivors

This upcoming May to October I will be the honoree captain for the Peninsula marathon team based at Stanford Track. My role is to make the Team In Training participants connected with the cause by introducing them to cancer survivors, caregivers, doctors, and those that are affected by this terrible disease.  I’ve been with TNT since the summer of 2001 and have seen several friends pass away as well as suffer thru chemotherapy and radiation. It’s a terrible disease and something that I’m motivated to fundraise for and keep people motivated in fundraising for.  Each week on my blog I plan on writing a short post about the disease to hopefully educated you on why I’m so addicted and what a small group of people at Stanford Track every Tuesday can make a huge  difference in the lives of patients, caregivers, and doctors.

If you are a leukemia, lymphoma, and myeloma survivor and interested in motivating 100-200 runners/walkers to find a cure, ping me asap at rksar at yahoo dot com.

For more information about the Leukemia & Lymphoma Society go to

@djksar on Twitter

P.S. To train for a half-marathon or full-marathon at Stanford every Tuesday evening, Thursday, and run on Saturday at a regional park ping me at rksar at yahoo dot com or comment on the blog post below. We take every individual no matter what their previous experience is. We start you at 1 mile and every couple of weeks add a couple extra miles till you reach 13.1 or 20 miles. Coach potatoes are highly encouraged to join and experts looking to improve their marathon time are welcome too. The coaches are top notch and you will have a great time in a very collaborative and fun environment which usually isn’t thought of when someone says “running”.

Inspiration for Sunday’s SF Half-Marathon

This Sunday my wife and I are running the San Francisco Half-marathon in honor of a friend’s son, Matt Mingus. My friend Kat wrote this message to our Team In Training participants that I wanted to share with you since it is what the true meaning of why we keep running and fundraising for the Leukemia & Lymphoma Society. Here is the letter:

Hey Team!

All of you have really stepped up to the plate and outside of your comfort zones in one way or another.  You have asked anyone and everyone for money (and I hear you have raised A LOT – right on!). You have run at the crack of dawn, cold winter nights, and even in the rain. And, some of you even ventured into the dreaded ice baths after already freezing your @^%$& off.  And I know from experience (as a former team member) you have always ended your workouts and runs with a smile and a very self deserving pat on the back no matter how much it hurts!

Like you, Matthew is in the home stretch, he recently finish phase 4 of 6 of his treatments, and is officially in school as a kindergartner.  He will begin his second to last treatment phase  this Tuesday, which will last for 67 days,  it will include 8 different chemo agents, some in pill form, some directly into his spine, some IV push and some I have to inject in his arm at home (which has to be the most traumatic experience for all of Team Ming.) Somewhere in April, Matthew will begin his last phase of treatment – the Maintenance phase which will last just shy of 3 years but will (with great hope) enable him to return to his regularly scheduled, fun filled, sometimes trouble making life of a 5 year old, that we are all looking forward to.

Through our journey, we have met other incredibly strong families who have endured stem cell transplants, relapses, and a myriad of medical and psychological difficulties as a result of blood diseases, which serves as a constant (sometimes frightful) reality check for us.

For these reasons, we as a team walk, we run, we hike, we bike, we tri. As a team we endure, we raise money and awareness and we don’t ever EVER quit! (There’s no crying in baseball and there’s no quitters on Team Ming!)
So when you hit that wall; remember Matthew, Doug, your personal connections to LLS and all those you run to honor. That energy and a little relentless forward motion (….and for some of you bacon, beer, wine or spirits) will get you to that finish line.

And, a few words from Matthew…

“I would like them to know that I love the team and thank you for running. And, I like the guy Randy.”

With great respect and appreciation, the Mingus Family.

Stand Up 2 Cancer!

Free $5 Starbucks Gift Card w/ every $100 or More Donation

hey all. My training is finishing up in the next week with the Honolulu Century (100 miles) bicycle ride happening on 9/28 in support of the Leukemia & Lymphoma Society!! It’s been a tough season with weekly hilly workouts and long rides on Saturdays. I even took Pilates classes to stretch my sore muscles every Monday at the YCMA. Not only was I getting in shape but raising crucial dollars for research and patient services. 

My goal is to raise $5000 by next Wednesday and every little bit helps. For every person that donates $100 or more I’ll send you a $5 Starbucks gift card ! A non-fat triple shot latte on me! We all can make a difference in curing cancer! 

Donate today to the Leukemia & Lymphoma Society at

Thanks for your support. 


Note: This is not affiliated or sponsored by Starbucks in any way. US residents only.