Posts Tagged ‘non-profit’

Social Media Fundraising – Strategy that works!

A few weeks ago, I gave a talk at the Leukemia & Lymphoma Society’s office in San Jose, California about social media fundraising.  Within the SF Bay area, they have over 1,000 athletes that are training for an endurance event and fundraising in honor of the Society. Of course, with tough economic times you need to get creative and use all available channels to fundraise including (you guessed it!) social media.  Here is the presentation that goes over a typical 3 to 5 month training schedule and what your social strategy should be. If your non-profit is interested in me giving a similar presentation click on the “contact me” link above.

Top 5 Tips on Doing Cause Marketing In Your Company

I firmly believe that every company should be supporting nonprofits via monetary donations or getting their employees to volunteer their time on a local project (e.g. repairing a house). It shows that your company cares about your customers believe in and builds employee morale.  Personally, if I were choosing a company to work for or buying a product from one, I would choose the one that has a defined and active community giving program.  One of the most popular programs is the Red program from one.org (started by Bono, lead singer of U2). Apple, Gap, American Express, and Nike have all incorporated red products and donated a portion of the proceeds to eliminating AIDS in Africa.

To start a cause marketing program at your company I suggest the following five tips:

  1. Decide on what categories of nonprofits your company wants to support. Take a survey of all your employees and if possible your customers. 
  2. Create an employee foundation.  Find volunteers within the company that can manage the grant decision making process and volunteer opportunities. 
  3. Get a 3rd party to manage the funds donated to your foundation and make it a 501c3 foundation. 
  4. Involve the executives at your company in getting fellow co-workers to volunteer.  #1 tip for building company culture – if management don’t do it, your employees will less likely be involved. 
  5. Involve your customers as much as possible. If you are having a volunteer event ask your customers to come. If you are raising money for the Leukemia & Lymphoma Society as a company, ask your customers to donate as well cause you never know if they have a connection to the cause. 

Here is a video interview by myself of Meredith at the Republic of Tea who discusses their updated Sip for a Cure product line where they donate a portion of their profits to the Susan G. Komen for a Cure foundation.

Let me know what causes your company believes in. Post it in the comments below.

Randy Ksar
rksar at yahoo dot com

Whatgives.com – New Social Network from eBay

My contact over at eBay GivingWorks pinged me this recently launched blog and social network called whatgives?!

What Gives!?

Each blog entry is tied into an eBay GivingWorks (non-profit division of eBay to support non-profits raise funds on eBay) auction with the accompanying badge code, send to a friend functionality and the “add to” Delicious (a Yahoo! company), StumbleUpon (an eBay company), Digg, Reddit, Furl, Yahoo! and Facebook links. The site encourages members to comment on each entry and allows you to create a profile that showcases which non-profits you believe in. The profile can also include 5 photos of themselves, a short bio, and links to blogs and other public profiles on the web.

One huge set-back to this site is the ability to connect with other members with similar charity interests. How am I suppose to find other members who support the Leukemia & Lymphoma Society or Boys and Girls Club? The “socialize” page (shown below) was an attempt by eBay but the only thing you can do there is search by name and location. Once you get the results the three columns of content displayed are name, location, and # of comments. Not a useful feature and really not too much thought put into the social aspect of the site. It’s a shame that eBay put all this effort into helping non-profits and executed poorly

What Gives!? - Socalize Page 

Try the site out and let me know your thoughts by adding a comment below.

Thanks.

DJ Ksar