Posts Tagged ‘pr’

Is Social Media Killing PR? Find out Nov. 12 in SF.

Is it necessary to send out the usual press release to PRnewswire and Businesswire? Is that going to get you the engagement and attention from the press, bloggers, and your target audience?  That will be the topic of discussion at an upcoming panel in San Francisco on Nov. 12 hosted by the Horn Group (pr agency to Motorola Good). Panelists include:

  • Jeremiah Oywang – Forrester Research & Web Strategist
  • Kara Swisher -The Wall Street Journal & All Things Digital
  • Susan Etlinger -Horn Group
  • and a special guest (ohhh…who could it be?!?)

RSVP & More info at http://bloggerpanel.horngroup.com/

Hope to see you there. Email me if you are going to go.

-Randy

Is Social Media Killing PR

Get Started on Your Personal Brand by Bridget Z

In the past, the personal brand was reserved for the elite. Celebrities with an army of coaches, publicists, image consultants, etc. had the personas with reach.

For us regular folks, those who had the guts to get up in front of 100+ people had a shot at building a personal brand with some legs.

But the farthest most of us got was the ‘personal mission statement,’ shaking some hands and pitching that statement…AWKWARD! For the shy, impossible. And for the majority, that was enough to put the “personal brand” on the shelf and go back to the daily grind.

Now with the social web having tipped, the field is noticeably leveled. All (including shy folks) who have something to offer, enjoy the promise of extending their unique reach outside their eighteen inches of personal space. They have the ability to create a personal platform, the foundation being the web, the activity being 24-7, and the reach being global. Boundless.

It’s become important for anyone who wants a meaningful career to come with a personal brand. One example David Armano points out on his blog is the likelihood of a potential employer checking you out on Google. Brand U.O Personal Brand Matters. Same goes for potential clients.

Where to get started on building a personal brand?

Start with a digital footprint.
Take advice from Chris Brogan, who says his personal brand went from “a guy in a cube named Chris Brogan to a guy people know and want to talk to.” Don’t get me started on how humble this guy is. Organizations stand in line to pay Chris to show them how this stuff works. Use this post: Social Media Starting Points.

Understand the etiquette of the social web.
Simple. Use the same manners you would with your friends and colleagues (and your mom). Don’t be cheesy. Use the social web to improve your industry, not sell. The selling naturally takes place when you’re seen as “the guy (or gal)” who does this. One way (which you can do now) is to get involved with or start a provocative conversation on relevant issues in your space. I’ll bring back this post from Brogan-no need to reinvent the wheel here: Best Social Media Advice From This Site.

Love the ones you’re with.
Nurture what is now your community, or your audience. Know that to someone, you are a rock star and build from that. The folks at The Web Pitch share a great post called Community Starts at One, which includes a quick vid of Gary Vaynerchuk, a sharp-witted ‘every day guy,’ New Yorker and likable wine geek telling folks to “stop crying” about the size of their community but to be grateful and grow it from that one colleague who “cares about what’s going on in that beautiful brain of yours.”

Revisiting this post set me strait just this morning, when I went to check in with my Twitter followers/followees whose number was drastically reduced when the folks at Twitter ran their routine “maintenance.” My tweet last night was whiny, “Lost half my followers/followees…” Well I’m gonna nurture who’s still ‘with me’ and keep building my own ‘lil personal brand from that.

What thoughts do you guys want to add about the personal brand?

Thanks, Randy, for the opportunity to post on your awesome blog. – Bridget Zeuner (Zoy-ner) aka bridgetztalk on Twitter.

Bridget Zeuner
Marketing & Public Relations
Phone | 602.628.8292
FAX | 866.591.1533
Email | bridget@bridgetz.com
Web | bridgetz.com

Note: This is the first of many guest posts on The Life of DJ Ksar. If you would like to blog about brand marketing, social media, or viral promotions ping me at rksar at yahoo dot com.

Randy Ksar
Support the Leukemia & Lymphoma Society by Making a Donation Today to Fund the Cure for Cancer

Social Media Outreach via Blog It by Typepad

In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network.  Here a sample scenario that the person in charge of social media needs to do when a product launches:

  • Update corporate blog with post and tag. 
  • Make sure Technorati profile is setup, blog is claimed and pinged
  • Update Facebook fan page with photos, videos, and message to fans
  • Update MySpace page with post and message to “friends”
  • Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
  • Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)

As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving!  Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):

  • TypePad
  • Blogger
  • LiveJournal
  • Movable Type
  • Pownce
  • Tumblr
  • Twitter
  • Vox
  • WordPress.com
  • WordPress.org Site

Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies. 

Here is snapshot of the page on Blog It that ties all my social networks together:

Facebook | Blog It Powered by TypePad

Here is snapshot of the Blog It page to update my status on Facebook, Twitter, and Pownce:
Facebook | Blog It - Update Status

Here is a snapshot of the post to blog page with the very simple text box:
Facebook | Blog It - Post to Blog

Add your comment below on your experience with Blog It and/or other tools you’ve used at your company. Thanks and talk to you all soon,

 

DJ Ksar
rksar at yahoo dot com