Posts Tagged ‘sharing’

YouTube Sharing Revised

YouTube revised there sharing to be more focused on sharing off-network (off the YouTube site) verse sharing among YouTube users. The top social networks they have listed are MySpace and Facebook which I assume they took a look at their embed code referrers to see where the majority of users were sharing the videos.  

Before:
YouTube - Zen with Frederick Big Eyes

 

After:
 YouTube - Zen with Frederick Big Eyes (see description)

 
DJ Ksar


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Ibeatyou.com, Jessica Alba, and Sharing

Ibeatyou.com was just announced last week and is a site for creating online competitions via video, photo, or simple text. One scenario I thought of since it is the start of the baseball season let’s have a competition of who can mimic their favorite baseball pitcher. From the mound habits, their stance, and the eventual throw every pitcher has a habit that they do for every pitch. What comes to my mind is Hall-of-Famer Dennis Eckersley with his side-arm pitch! Remember that? Unforgettable at least if you are a A’s baseball fan! Anyways, that is an example that I thought of and will challenge you later on in April, when the season officially starts.

To launch iBeatyou.com, the company created a video competition on their site titled Best Group Lip Dub. Who out there can do the best lip sync to Michael Jackson’s “Thriller” or perhaps Britney Spears’ “I did it again”? Pick any song, grab a couple of friends and upload your video to their site. Unfortunately, no prizes were/are involved, iBeatyou.com is assuming that you just want all the glory of winning the competition voted on by their users. To get the competition kick-started, all their employees and a certain preggers celebrity named Jessica Alba did a group dub to the Panic of the Disco song “Nine in the Afternoon”. Check out the very entertaining (and catchy) video below:

The site is version 0.1 and in my mind still needs some UI tweaking especially with the sharing functionality of the site. I wanted to share the video on my Facebook page but there was no way to do it plus when I clicked on my share Facebook bookmark (within my browser) it didn’t recognize the page as having a video. Even if you are starting your own video social network site you got to have the functionality of sharing on other networks. The only share functionality that is on the video detail page is a button below the video jammed in with 6 other buttons (refer to image below in the next paragraph). The sharing moment for the user should come right after they watch it within the video player.

Here is a snapshot of ibeatyou.com video detail page for the Jessica Alba video with the orange highlight box being the video player and top buttons in addition to the blue highlight being the one share button. Note the share button is not displayed after the user watches the video. I understand their main goal is get people to “compete” and upload videos but when your company is first starting and needs to spread their reach, off-network sharing functionality is key.

ibeatyou competition | Best Group Lip Dub
Uploaded with plasq‘s Skitch!

Check out the difference in Yahoo! Video on one of my video detail pages:

San Jazz Festival 2007 main stage on Sunday on Yahoo! Video
Uploaded with plasq‘s Skitch!

Check out Viddler.com‘s video detail page with the share buttons highlighted in blue. Also, note the copy treatment is different here with: Email This, Get Link, and Embed This while other sites just have the copy: Share This, Share It or Share.

The SEO Rapper - Uploaded by ijustine
Uploaded with plasq‘s Skitch!

And finally here is YouTube‘s sharing functionality highlighted:

YouTube - Zen with Frederick Big Eyes
Uploaded with plasq‘s Skitch!

Let me know your comments on ibeatyou.com, Jessica Alba’s appearance in the video, and sharing functionalities on video upload web sites. BTW, snapshots are provided by a cool new Mac tool called Skitch – check it out at http://skitch.com

-DJ Ksar



How do you share content?

I’m not a designer but I have a good eye for knowing what would work for a consumer user. At Yahoo! I worked on trying to take the stale 2D approaches of our promotional designs and turning them into more engaging sites with unique viral product features. Take for instance the tell a friend that everybody puts on their web sites. Why would someone want to use that feature if they can just cut-n-paste the url from the browser bar? Unless it is a specific piece of content on the site such as video or the site is built in a way where the root url of the site (www.yourcompany.com/) is consistent no matter how many levels deep you drill down. It is important when you are designing, developing and marketing the site to think what the user interaction would to share.

Saw IV Share Page

Saw IV Blood Drive web site Share Page

 Y! Sports Share Button

Yahoo! Sports article page with a share button

 

From a design and development standpoint here are some preliminary questions:

  • What is the look and feel of the share buttons/links next to each piece of content?
  • Is it going to be a button or text link?
  • Does it take it to a share page or is it inline using AJAX where a layer appears after the user clicks
  • How are you going to analyze the stats of what is shared? Any back-end functionality you’ll need to do?

From a marketing standpoint:

  • What content on the site is viral and worthy of telling a friend?
  • Do have some seed videos that include celebrities or stupid pet tricks?
  • Which social networks match up with your user’s demographics?
In terms of companies that you can help you out there are two types of companies:
  • Share/bookmark link creator and analyzer companies like addthis.com and sharethis.com

If you want to add the ability to share your web site, web page, or specific piece of content on another social networking site these two services are perfect for you. Really simple customization of the tool and cut-n-paste html code into your web site. 

  • Badge/Widget creator that helps in syndicating your content and analyzing the inflow of traffic to your site. One company I recommend is clearspring.com.

If you have RSS feeds that have interesting click-worthy content to bring users back to the site then create a badge to post on the user’s blog or myspace page or a widget on their desktop.  Common uses of badges and widgets are content such as latest articles to a site or latest photos added. 

      Stats are available from a high-level standpoint the above mentioned service providers but the question is how do we track how many times that link on Facebook or delicious is clicked on and out of that data who is the most influencial user. That is the key data point – the influencial user who does the most referrals back to your site and/or brand. Affiliate programs are a similiar way finding out who is your most influencial sales person based on number of impressions and sales. Perhaps there is a way to mimic the affiliate business with the sharing business? I hope so. If you have any suggestions or comments on how your or a company that you follow handles sharing and analyzing the data post a comment below.
       
      -DJ Ksar