Posts Tagged ‘skitch’

Oreo’s – How do you eat them?

 

Growing up I used to eat Oreo’s all the time and now in my “older” age I eat the 100-calorie snack Oreo’s.  I’m more of a spliter – where I split the Oreo in half and lick the white frosting – oh so good!  Well, lucky me (and you), Oreo (parent company Kraft Foods Global Inc., Northfield, IL 60093.) has paired up with YouTube in getting users to submit a video of their favorite Oreo and milk moment.  Winner gets featured on the YouTube homepage for a day — pretty cool!  I checked the rules and I don’t need to pay taxes on the estimated value of the YouTube homepage presence. Although while viewing the size 1 font I did notice the following:

Entries will be judged by a panel of experts under the supervision of an independent judging organization (“Judges”), whose decisions are final in all matters relating to the Contest. Entries will be judged on the following criteria: Originality (1 – 25 points), Creativity (1 – 25 points), Positive Brand Imagery (1 – 25 points); and Depiction of Theme defined as “Tell a story of an OREO & Milk Moment” (1 to 25 points).

hmm..”panel of experts” – how are those determined?  Who knows but make sure the video you submit is worthy of being on the YouTube homepage and portrays the Oreo brand in a positive, fun, and youthful way.  Oh and based on the “helpful tips” section, make sure you are respectful of the Oreo Cookie and the serving size on the Oreo cookie packages of 3 regular Oreo or 2 Double Stuf cookies per person (not kidding go to the site and read the tips.). 

YouTube Sharing Revised

YouTube revised there sharing to be more focused on sharing off-network (off the YouTube site) verse sharing among YouTube users. The top social networks they have listed are MySpace and Facebook which I assume they took a look at their embed code referrers to see where the majority of users were sharing the videos.  

Before:
YouTube - Zen with Frederick Big Eyes

 

After:
 YouTube - Zen with Frederick Big Eyes (see description)

 
DJ Ksar


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Ibeatyou.com, Jessica Alba, and Sharing

Ibeatyou.com was just announced last week and is a site for creating online competitions via video, photo, or simple text. One scenario I thought of since it is the start of the baseball season let’s have a competition of who can mimic their favorite baseball pitcher. From the mound habits, their stance, and the eventual throw every pitcher has a habit that they do for every pitch. What comes to my mind is Hall-of-Famer Dennis Eckersley with his side-arm pitch! Remember that? Unforgettable at least if you are a A’s baseball fan! Anyways, that is an example that I thought of and will challenge you later on in April, when the season officially starts.

To launch iBeatyou.com, the company created a video competition on their site titled Best Group Lip Dub. Who out there can do the best lip sync to Michael Jackson’s “Thriller” or perhaps Britney Spears’ “I did it again”? Pick any song, grab a couple of friends and upload your video to their site. Unfortunately, no prizes were/are involved, iBeatyou.com is assuming that you just want all the glory of winning the competition voted on by their users. To get the competition kick-started, all their employees and a certain preggers celebrity named Jessica Alba did a group dub to the Panic of the Disco song “Nine in the Afternoon”. Check out the very entertaining (and catchy) video below:

The site is version 0.1 and in my mind still needs some UI tweaking especially with the sharing functionality of the site. I wanted to share the video on my Facebook page but there was no way to do it plus when I clicked on my share Facebook bookmark (within my browser) it didn’t recognize the page as having a video. Even if you are starting your own video social network site you got to have the functionality of sharing on other networks. The only share functionality that is on the video detail page is a button below the video jammed in with 6 other buttons (refer to image below in the next paragraph). The sharing moment for the user should come right after they watch it within the video player.

Here is a snapshot of ibeatyou.com video detail page for the Jessica Alba video with the orange highlight box being the video player and top buttons in addition to the blue highlight being the one share button. Note the share button is not displayed after the user watches the video. I understand their main goal is get people to “compete” and upload videos but when your company is first starting and needs to spread their reach, off-network sharing functionality is key.

ibeatyou competition | Best Group Lip Dub
Uploaded with plasq‘s Skitch!

Check out the difference in Yahoo! Video on one of my video detail pages:

San Jazz Festival 2007 main stage on Sunday on Yahoo! Video
Uploaded with plasq‘s Skitch!

Check out Viddler.com‘s video detail page with the share buttons highlighted in blue. Also, note the copy treatment is different here with: Email This, Get Link, and Embed This while other sites just have the copy: Share This, Share It or Share.

The SEO Rapper - Uploaded by ijustine
Uploaded with plasq‘s Skitch!

And finally here is YouTube‘s sharing functionality highlighted:

YouTube - Zen with Frederick Big Eyes
Uploaded with plasq‘s Skitch!

Let me know your comments on ibeatyou.com, Jessica Alba’s appearance in the video, and sharing functionalities on video upload web sites. BTW, snapshots are provided by a cool new Mac tool called Skitch – check it out at http://skitch.com

-DJ Ksar