Posts Tagged ‘social bookmarking’

My Top Requested Feature for LinkedIn

I was surfing yelp.com for San Francisco restaurants for Valentine’s day and noticed quite a few restaurants that I wanted to try out but not necessarily this Saturday.  Yelp has a cool bookmark feature that allows you to tag restaurants to review or try later w/ your custom note. Here is a photo of the bookmark feature:
The Matterhorn Swiss Restaurant - Marina/Cow Hollow - San Francisco, CA

Once I saw and used that feature, I immediately thought of how useful it would be on LinkedIn! Numerous times I’ve been searching for a particular contact and I go thru maybe 10-15 profiles that weren’t the right one but some of them could of been used for something else. On LinkedIn there is no way to tag your contacts that you would like to use later. Just like Yelp.com, they should have a similar bookmark or tag feature so I can keep track of all my searches and viewed profiles.  I don’t want to add them as a connection or get introduced at that particular moment but instead “save it for later”. Would this be useful to you? How many searches and profile views do you go thru until you find the right person to contact? Let me know by adding your comment below.

-Randy

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Dirty Invites: Every Social Network’s Problem

Today I’d like to introduce a new internet term in the web 2.0 world:

Dirty InviteDirty Invite (noun): An email invite from a social network via a friend whom got “coerced” into importing their contacts and sending an invite to join the social network.

This happened to me with the social bookmarking site StumbleUpon, which helps you find web sites that relate to your interests via community suggestions.

After importing my Yahoo! Mail contacts, StumbleUpon shows you how many friends are already members and gives you the option of inviting them to your network (screenshot below). Plus, the site allows you to invite friends that aren’t on the network (orange highlighted section). At first glance, you might think, “wow..that is really convenient”.

StumbleUpon - Find your Friends on StumbleUpon-1

However, what happened to me is I didn’t notice the “select all” (highlighted in yellow) and focused on the check-boxes next to each email address. Of the 60 friends listed, I selected the ones that I wanted in my network. For my friends that weren’t members of StumbleUpon I made sure to verify the check-box next to their names was not selected. However, the select all check-box was! What happened next? 1727 email addresses were sent invitations to StumbleUpon!! I was shocked when I started receiving out of office away messages from people I didn’t invite! Completely unacceptable! This is a devious tactic by StumbleUpon to get new users and is similar to companies who leave the opt-in box checked during the sign-up process hoping users overlook that part of the page.

Bottom line, users need clear and concise design with succinct instructions when it comes to their management of their contacts within social networks. StumbleUpon, by designing their pages like this is a step back in building trust for their brand and product. If you had similar issues with inviting your friends to a social network or even the same problem with StumbleUpon add a comment.

-DJ Ksar