Posts Tagged ‘social media outreach’

Are Social Media Experts Being Hired Outside of Marketing?

Being hired as a social media expert has increased in the past year with companies realizing the low-cost and high-value of engaging with customers and finding the influencers of their products.   One issue that hasn’t been standardized is which org/division does the social media expert get hired into: PR, product group, marketing, customer support, etc… Of course the goal for any company should be an open social media engagement standard for employees (ala Zappos.com) but this study is more about that first person that is hired into a company.   I decided to research this phenomenom of where social media experts reside within a company by asking the question on LinkedIn Answers (a great business networking product – better for me than Yahoo! Answers).  Check out the answers to the question by going to the below url. If you work as a social media expert make sure to answer the question too. Thanks. 

http://www.linkedin.com/answers/technology/web-development/TCH_WDD/360990-29017

 

-Randy 
LinkedIn Profile

Social Media Outreach via Blog It by Typepad

In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network.  Here a sample scenario that the person in charge of social media needs to do when a product launches:

  • Update corporate blog with post and tag. 
  • Make sure Technorati profile is setup, blog is claimed and pinged
  • Update Facebook fan page with photos, videos, and message to fans
  • Update MySpace page with post and message to “friends”
  • Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
  • Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)

As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving!  Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):

  • TypePad
  • Blogger
  • LiveJournal
  • Movable Type
  • Pownce
  • Tumblr
  • Twitter
  • Vox
  • WordPress.com
  • WordPress.org Site

Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies. 

Here is snapshot of the page on Blog It that ties all my social networks together:

Facebook | Blog It Powered by TypePad

Here is snapshot of the Blog It page to update my status on Facebook, Twitter, and Pownce:
Facebook | Blog It - Update Status

Here is a snapshot of the post to blog page with the very simple text box:
Facebook | Blog It - Post to Blog

Add your comment below on your experience with Blog It and/or other tools you’ve used at your company. Thanks and talk to you all soon,

 

DJ Ksar
rksar at yahoo dot com