Posts Tagged ‘social network’

Video Interview with Tradeafavor.com

I was at MakerFaire 2008 in San Mateo, California and I meet CEO Stephen Frick showcasing his new social bartering application called Trade a Favor exclusively on Facebook.  Here is the video interview recorded using my Nokia n95 streaming live to the web on qik.com and later posted to YouTube. The audio isn’t the greatest but this is just the first of many tests using a 3G mobile phone and AT&T network to do mobile video streaming. 

Randy Ksar

rksar at yahoo dot com

Social Media Outreach via Blog It by Typepad

In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network.  Here a sample scenario that the person in charge of social media needs to do when a product launches:

  • Update corporate blog with post and tag. 
  • Make sure Technorati profile is setup, blog is claimed and pinged
  • Update Facebook fan page with photos, videos, and message to fans
  • Update MySpace page with post and message to “friends”
  • Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
  • Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)

As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving!  Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):

  • TypePad
  • Blogger
  • LiveJournal
  • Movable Type
  • Pownce
  • Tumblr
  • Twitter
  • Vox
  • WordPress.com
  • WordPress.org Site

Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies. 

Here is snapshot of the page on Blog It that ties all my social networks together:

Facebook | Blog It Powered by TypePad

Here is snapshot of the Blog It page to update my status on Facebook, Twitter, and Pownce:
Facebook | Blog It - Update Status

Here is a snapshot of the post to blog page with the very simple text box:
Facebook | Blog It - Post to Blog

Add your comment below on your experience with Blog It and/or other tools you’ve used at your company. Thanks and talk to you all soon,

 

DJ Ksar
rksar at yahoo dot com

YouTube Sharing Revised

YouTube revised there sharing to be more focused on sharing off-network (off the YouTube site) verse sharing among YouTube users. The top social networks they have listed are MySpace and Facebook which I assume they took a look at their embed code referrers to see where the majority of users were sharing the videos.  

Before:
YouTube - Zen with Frederick Big Eyes

 

After:
 YouTube - Zen with Frederick Big Eyes (see description)

 
DJ Ksar


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Whatgives.com – New Social Network from eBay

My contact over at eBay GivingWorks pinged me this recently launched blog and social network called whatgives?!

What Gives!?

Each blog entry is tied into an eBay GivingWorks (non-profit division of eBay to support non-profits raise funds on eBay) auction with the accompanying badge code, send to a friend functionality and the “add to” Delicious (a Yahoo! company), StumbleUpon (an eBay company), Digg, Reddit, Furl, Yahoo! and Facebook links. The site encourages members to comment on each entry and allows you to create a profile that showcases which non-profits you believe in. The profile can also include 5 photos of themselves, a short bio, and links to blogs and other public profiles on the web.

One huge set-back to this site is the ability to connect with other members with similar charity interests. How am I suppose to find other members who support the Leukemia & Lymphoma Society or Boys and Girls Club? The “socialize” page (shown below) was an attempt by eBay but the only thing you can do there is search by name and location. Once you get the results the three columns of content displayed are name, location, and # of comments. Not a useful feature and really not too much thought put into the social aspect of the site. It’s a shame that eBay put all this effort into helping non-profits and executed poorly

What Gives!? - Socalize Page 

Try the site out and let me know your thoughts by adding a comment below.

Thanks.

DJ Ksar

Dirty Invites: Every Social Network’s Problem

Today I’d like to introduce a new internet term in the web 2.0 world:

Dirty InviteDirty Invite (noun): An email invite from a social network via a friend whom got “coerced” into importing their contacts and sending an invite to join the social network.

This happened to me with the social bookmarking site StumbleUpon, which helps you find web sites that relate to your interests via community suggestions.

After importing my Yahoo! Mail contacts, StumbleUpon shows you how many friends are already members and gives you the option of inviting them to your network (screenshot below). Plus, the site allows you to invite friends that aren’t on the network (orange highlighted section). At first glance, you might think, “wow..that is really convenient”.

StumbleUpon - Find your Friends on StumbleUpon-1

However, what happened to me is I didn’t notice the “select all” (highlighted in yellow) and focused on the check-boxes next to each email address. Of the 60 friends listed, I selected the ones that I wanted in my network. For my friends that weren’t members of StumbleUpon I made sure to verify the check-box next to their names was not selected. However, the select all check-box was! What happened next? 1727 email addresses were sent invitations to StumbleUpon!! I was shocked when I started receiving out of office away messages from people I didn’t invite! Completely unacceptable! This is a devious tactic by StumbleUpon to get new users and is similar to companies who leave the opt-in box checked during the sign-up process hoping users overlook that part of the page.

Bottom line, users need clear and concise design with succinct instructions when it comes to their management of their contacts within social networks. StumbleUpon, by designing their pages like this is a step back in building trust for their brand and product. If you had similar issues with inviting your friends to a social network or even the same problem with StumbleUpon add a comment.

-DJ Ksar

Corporate Adoption of Twitter

If you are a Facebook, MySpace, LinkedIn, or any social network site user you’ve probably updated your status to tell your friends what you are doing at that very moment. Most of your friends probably have written a smart-ass comment or completely ignored you. I have on several occasions I posted a status that was completely absurd just to get a reply back since I knew people were reading my news feed and checking Facebook hourly. Well, now is the age that people are so attached to brands that they want to know what is happening in real-time with the company. Either they own the product or perhaps they are are an investor and want to know the latest and greatest.

Twitter, a San Francisco company started in March 2006, has made status updates a public way of spreading the word about what you as an individual or company doing. No longer is your network of friends reading your status but the public has access and can opt-in to follow you. The question is how do you effectively spread the word about your brand via Twitter. Here are some questions and to-do’s when wanting to get Twitter adopted at a company:

  1. Get all the influencers in a room and give them a demo of the potential of Twitter and examples of companies using it (consumer brands such as JetBlue, Southwest, and CNN). Examples of influencers can be executives (CEO, CFO, COO, VPs), top engineers in the company, top designer in the company, pr manager, marketing manager, event managers.
  2. Ask your influencers what do people want to hear about? Is it what they are working on? Which trade-show are they going to attend next? Which product was released today? There was got to be some piece of valuable, public data that changes frequently that your customers/users/investors want to know about.
  3. If you are successful in getting influencers within your company to adopt/use Twitter then the question is how to tell the world. The first step would be to update your corporate web site but that is easier said than done. Twitter is just one piece of the puzzle in your overall social media strategy. What other ways can people get to know you better – podcasts, vlogs, badges, widgets, and/or Flickr stream.

Definitely a lot of work needs to be done but I firmly believe this is a new way of communicating. Instead of an email newsletter where you hope people read it, heck even open it, status updates via social networks where your company has a presence should be your focus in 2008. If you aren’t thinking about social networks for your company and aren’t signed up on one yet gimmie a holla and I can help you out.

-Randy

    rksar at yahoo dot com

    MyBlogLog

    A Yahoo! company called MyBlogLog helps companies create a social network around the viewership/readership of your web site and/or blog. If you think about it the people that view your web site probably have the same interests and why not create a social network around that. Those viewers/readers should be given the ability to network with each other. MyBlogLog similiar to technorati allows you to claim your blog and create a profile page where it shows the users (fans on Technorati and readers on MyBlogLog) coming to your blog. No more as a blogger are you looking at traffic numbers such as unique users but actually users that you can communicate with.Check out the badge on right of this page which shows the most recent readers of this blog. Small piece of code that you can get from MyBlogLog. One down-side to this badge is it is not customizable unlike other badges that are being produced these days.To view my public profile on MyBlogLog go to http://www.mybloglog.com/buzz/community/lifeofrandyksar/ MyBlogLog SnapshotBookmark and Share