After chatting with Ron, the Minister of Tea at Republic of Tea, last week I got invited for a tea tasting at their Novato, California offices. Situated in the Hamilton Landing area in converted military hangars Republic of Tea has their marketing department based here. Overall, the company has about 100 people (both here and Illinois) and was started with the concept of making tea with the natural, organic ingredients and educating consumers on tea. Instead of a gulp by gulp drinking method most associated with coffee, Republic of Tea likes to focus on the sip by sip method of taking in the tea, learning about it, and share it with their friends — very similar to wine tasting.
At my tea tasting, I met Meredith Post, the Minister of Enlightenment, who is in charge of all brand communications for the company. Everyone including customers are given a title: employees are Ministers, sales employees are Ambassadors, consumers are Citizens, and retail locations are called Embassies. Very unique and defines the personality of the company and overall brand. Everyone including consumers have a say in the company and the way that Republic of Tea products are created. Meredith told me that some teas are created with the feedback from the Citizens. Amazing, a company that listens to their customers feedback! Meredith continued on to say that Ron, the CEO, reads all the emails that are sent in to the company and either responds to them individually or forwards them on to the right person. We sipped on one of their Caffeine free red herbal teas called “Get Wellness” for immunity which is supposed to make you more positive (it has St. John’s Wart in it; most known for treating depression). It was a nice, light, red tea that needed no sugar or milk (usually how I like mine – nonfat milk with two splendas). Highly recommend it!
Another uniqueness to the company is how they give back to the community via their Sip for a Cure teas. For sale on their web site now is a Blueberry Green Tea where a portion of the sale goes to the Prostate Cancer Foundation. Great stuff! More companies should start working with the local nonprofits and give back! I’ll have more information on their Sip for a Cure teas towards the end of the month — stay tuned to this blog.
And finally, I leave you with the charter of the Republic of Tea pulled from their web site (cause I couldn’t write it any better):
Whereby, we the people of The Republic of Tea hereby declare that:
- Our purpose is to enrich people’s lives through the experience of fine tea and the Sip by Sip rather
than Gulp by Gulp lifestyle – a life of health, balance and well-being.
- Our mission is to become the leading purveyor of full-leaf teas and herbs in the world – respected
for our unsurpassed quality and unequaled product selection, service, creativity and presentation.
(Our covert mission is to start a Tea Revolution by infusing our culture with a new and relevant tea
- Our way is to encourage Citizens of The Republic (our customers) to discover the many virtues of
tea by providing truly outstanding products and delivering them in innovative ways. We aim to
educate, inspire and communicate the quality, benefits, values and lifestyle of The Republic of Tea®
and its products in everything we do.
- We are committed to caring for our customers and employees in a kind, respectful, compassionate
way and to build long-term, mutually rewarding relationships with our suppliers, customers,
communities and each other.
- We value patience, persistence, initiative, resourcefulness, courage and a good sense of humor. We
appreciate beauty, simplicity and genuine content.
- We are mindful of the impact that our actions and business activities have on our communities and
environment; we conscientiously act in a long-term and responsible manner.
- We understand that distinguished financial performance is essential to our ability to thrive and to
accomplish our broader mission.
- We know that, as an organization and as individuals, we must continually learn, grow and innovate
in order to progress, succeed and accomplish our goals.
- We delight in drinking tea.