Posts Tagged ‘tumblr’

Social Media Outreach via Blog It by Typepad

In launching a new product at a company in today’s web 2.0 world you need to update all your company’s presence on each social network.  Here a sample scenario that the person in charge of social media needs to do when a product launches:

  • Update corporate blog with post and tag. 
  • Make sure Technorati profile is setup, blog is claimed and pinged
  • Update Facebook fan page with photos, videos, and message to fans
  • Update MySpace page with post and message to “friends”
  • Update your statuses on Facebook (your personal account if you promote yourself as the company evangelist), Twitter (your corporate account), Tumblr, and Pownce
  • Post, create sets, and tag photos to Flickr (if time join groups related to company and add photos to group)

As you can see it is quite a bit of work, time consuming and repetitive in some cases. Can a company create a tool that can manage my social media outreach to each of my networks? Blogging company Typepad created a Facebook application called Blog It that can update my statuses and blogs all within one site. I can link up my social network profiles, enter in one status and/or blog, and it gets sent to the respective sites. Pretty cool and time saving!  Blog It is tied into the following social networks as of this posting (5:32 PM 4/19/2008):

  • TypePad
  • Blogger
  • LiveJournal
  • Movable Type
  • Pownce
  • Tumblr
  • Twitter
  • Vox
  • WordPress.com
  • WordPress.org Site

Unfortunately, it’s not tied into all the social networks that I need to update and their blog editor is just a simple text box. This is just version 0.1 of the software and it is fairly simple to connect to another network via APIs so great start by Typepad! I look forward to the next release and maybe other competitive products because there is a real need out there for us folks managing social media outreach for companies. 

Here is snapshot of the page on Blog It that ties all my social networks together:

Facebook | Blog It Powered by TypePad

Here is snapshot of the Blog It page to update my status on Facebook, Twitter, and Pownce:
Facebook | Blog It - Update Status

Here is a snapshot of the post to blog page with the very simple text box:
Facebook | Blog It - Post to Blog

Add your comment below on your experience with Blog It and/or other tools you’ve used at your company. Thanks and talk to you all soon,

 

DJ Ksar
rksar at yahoo dot com

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