My response was:
Innovation is the moment you are looking/doing something and the light-bulb just goes off where you find a better way to do it.
What is your response? What products/services/processes do you think revolutionized the world? What part of the brain really focuses on innovation and coming up with a new idea to fix an existing problem or better you start a new process in an individual’s life?
P.S. I met Diego back in 2007 when I was interviewing at IDEO. Amazing company when it comes to innovation and analyzing a process or issue and doing it even better.