Posts Tagged ‘ugc’

YouTube adds “Theater View” & “Turn Lights Off”

Similar to Hulu and Fancast, Youtube has now released a Theater View & Turn Lights Off version of each page. Really cool ajax integration that allows you to focus more on the video instead of the rest of the navigation and text on the page. Here are a couple of screenshots with highlights on the buttons.  BTW, the below video I was watching was a really cool Musicians@Google video series with OK GO band member Andy Ross who talked about his new music/band and the success that OK GO had on YouTube with their videos and user-generated contests. Check it out at http://www.youtube.com/watch?v=mSTSZOwMEW8&sdig=1

Dock

YouTube Theater View

 

-Randy

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Oreo’s – How do you eat them?

 

Growing up I used to eat Oreo’s all the time and now in my “older” age I eat the 100-calorie snack Oreo’s.  I’m more of a spliter – where I split the Oreo in half and lick the white frosting – oh so good!  Well, lucky me (and you), Oreo (parent company Kraft Foods Global Inc., Northfield, IL 60093.) has paired up with YouTube in getting users to submit a video of their favorite Oreo and milk moment.  Winner gets featured on the YouTube homepage for a day — pretty cool!  I checked the rules and I don’t need to pay taxes on the estimated value of the YouTube homepage presence. Although while viewing the size 1 font I did notice the following:

Entries will be judged by a panel of experts under the supervision of an independent judging organization (“Judges”), whose decisions are final in all matters relating to the Contest. Entries will be judged on the following criteria: Originality (1 – 25 points), Creativity (1 – 25 points), Positive Brand Imagery (1 – 25 points); and Depiction of Theme defined as “Tell a story of an OREO & Milk Moment” (1 to 25 points).

hmm..”panel of experts” – how are those determined?  Who knows but make sure the video you submit is worthy of being on the YouTube homepage and portrays the Oreo brand in a positive, fun, and youthful way.  Oh and based on the “helpful tips” section, make sure you are respectful of the Oreo Cookie and the serving size on the Oreo cookie packages of 3 regular Oreo or 2 Double Stuf cookies per person (not kidding go to the site and read the tips.).