Posts Tagged ‘utterli’

Search for logo in images?

Are there any pr monitoring tools that allow you to search for your company’s logo in images? Not all images are tagged and not all images are used to speak specifically about a brand name. Image recognition software is getting better and better these days especially for security purposes and facial recognition but how about your company’s logo?  Let me know and respond to this blog post or utterli post. 

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What are you thankful for in 2008?

It’s been an amazing year: being laid-off in Feb. from Yahoo!, new job at Motorola, engaged to the love of my life, uncle to a beautiful niece, and healthy. What are you thankful for? Let me know. Post a comment here.

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Is social media a PR,mktg,or cust. support role

Here is a utterli.com response to my question on where social media job responsibilities lie within an organization: PR, marketing, customer support or even product groups? Mainly talking about how it can be managed in a medium to large-size business. 
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Good questions, and it is possible with long term clients and agreements. Its not something that I advise clients to consider for say 3 months or something. That said, sometimes we can kick things off, get them established and help the company in the search for a permanent employee, or help to groom train an existing employee. 

I would also add a disclaimer. I think that social media works best when separated from PR.

It can work well together with an overall marketing campaign, but social media often fails when you start mixing the ‘official company line’ on something with your ‘social’ conversations.

I think it definitely helps when a company establishes some boundaries between the ‘official company line and pitch’ and the ‘personal conversation and relationship management activities’.

PR is often bad cop to social media’s good cop. Merge the two together and you end up with a bad Steve Martin movie pretending to be a Peter Sellers Movie. 🙂

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Honolulu Century: At the finish line with my mentor Ron

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Honolulu Century: Mile 60 Audio Podcast Update

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Honolulu Century: Mile 50 Audio Podcast Update

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– Taken at 9:46 AM on September 28, 2008 – cameraphone upload by ShoZu
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Pre-Honolulu Century: Last Minute Details Audio Podcast

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