Posts Tagged ‘web 2.0’

Speaking at Web 2.0 NYC

Web 2.0 Expo New York 2009

Hey everyone! Join me at Web 2.0 conference in New York City talking about community and social media at the below session.  Remember, to use webny09fos to receive a $100 discount or a FREE Expo Pass.

Real-Time Marketing: Operationalizing The Use of Social Media

Social media isn’t just for community managers anymore. The rise of Web 2.0 content and community is changing marketing operations – making marketers more efficient, customer-centric and prepared to make strategic decisions like product and service enhancements, feature prioritization, pricing and customer segmentation. And, the best part? It’s free and available in real-time so any size company with any size budget can leverage it.

Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. This session will show you how to apply the instant, unprompted customer feedback from Web 2.0 to media buying, campaign optimization, creative development, customer community management, CRM, PR and promotions.

Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization.

Speakers:

Disney Online, James M Smith, Vice President, Advertising

Advertising effectiveness: Learn how Disney Online is quantifying ROI and effectiveness for its advertisers. James Smith is a pioneer in the fields of online and integrated media. Having launched media properties in the past decade in the US, Europe and Japan, James plays an instrumental role in the development of the Disney.com online strategy. Focusing on all aspects of Disney online, James creates revenue streams outside of standard media through cutting edge branded entertainment products, large scale cross media programs & the development of a newly created ad network at Disney.com. Prior to joining Disney Online, James held executive roles at Nielsen & United Business Media and also spent time driving strategy in the social networking space as an executive at Leverage Software.

Motorola, Randy Ksar, Program Manager

Community management: Randy manages the social media strategy for MOTODEV which is Motorola’s developer program primarily focused on mobile devices and Motorola’s latest Android handsets. He is constantly listening and engaging with the MOTODEV community via blogs, discussion boards, and numerous social networks like Twitter, Facebook and YouTube. Previous to Motorola, Randy worked on viral marketing programs for Yahoo! and online marketing roles at Roxio, Handspring, and Sony Electronics. In his spare time, he volunteers for the Leukemia & Lymphoma Society running marathons, cycling century rides and raising funds to find a cure for blood-related cancers. Tweet @djksar to contact Randy.

Nike, Ricky Engelberg, Director of Digital Marketing

Influencer marketing: Nike has always practiced influencer marketing- the art of finding and cultivating tastemakers (online and offline) that are influential within a community. Web 2.0 technologies and social networks have created new avenues for influence to move along. Hear how Nike is incorporating these phenomena into the design and execution of key marketing campaigns and programs, in the US and beyond.

Undercurrent, Aaron Dignan, Founding Partner

Integrated social media campaign management and measurement: Hear from Aaron how he and the Undercurrent team craft effective social media campaigns for the the world’s best brands and comprehensively measure their success. Aaaron Dignan joined the founding team of Undercurrent from a background in brand strategy and brand experience at Brandplay, a boutique agency he co-founded, and whose clients included Coors and Pepsi. Aaron manages Undercurrent’s New York office, where the team explores the future frontier of social interactive – where consumers rule, and brands aspire to contribute and enable the most connected generation in history. His blog (Surveyvivalist) uses targeted research to explore these same topics and issues. A charismatic speaker (alongside Undercurrent’s Josh Spear) for brands like McDonald’s, PepsiCo, Virgin, Leo Burnett, Columbia College, and the University of Colorado, Aaron’s thinking on the “born digital” consumer is highly sought after.

Moderating: Scout Labs, Jennifer Zeszut, Founder and CEO

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Dirty Invites: Every Social Network’s Problem

Today I’d like to introduce a new internet term in the web 2.0 world:

Dirty InviteDirty Invite (noun): An email invite from a social network via a friend whom got “coerced” into importing their contacts and sending an invite to join the social network.

This happened to me with the social bookmarking site StumbleUpon, which helps you find web sites that relate to your interests via community suggestions.

After importing my Yahoo! Mail contacts, StumbleUpon shows you how many friends are already members and gives you the option of inviting them to your network (screenshot below). Plus, the site allows you to invite friends that aren’t on the network (orange highlighted section). At first glance, you might think, “wow..that is really convenient”.

StumbleUpon - Find your Friends on StumbleUpon-1

However, what happened to me is I didn’t notice the “select all” (highlighted in yellow) and focused on the check-boxes next to each email address. Of the 60 friends listed, I selected the ones that I wanted in my network. For my friends that weren’t members of StumbleUpon I made sure to verify the check-box next to their names was not selected. However, the select all check-box was! What happened next? 1727 email addresses were sent invitations to StumbleUpon!! I was shocked when I started receiving out of office away messages from people I didn’t invite! Completely unacceptable! This is a devious tactic by StumbleUpon to get new users and is similar to companies who leave the opt-in box checked during the sign-up process hoping users overlook that part of the page.

Bottom line, users need clear and concise design with succinct instructions when it comes to their management of their contacts within social networks. StumbleUpon, by designing their pages like this is a step back in building trust for their brand and product. If you had similar issues with inviting your friends to a social network or even the same problem with StumbleUpon add a comment.

-DJ Ksar