Posts Tagged ‘wom’

Social Media Seminar with Dell

I highly encourage you to attend this seminar to learn more about social media from Dell.

-Randy

What: Brands Council Webinar
When: Thursday, August 27
Time: 12pm Pacific | 2pm Central | 3 pm Eastern
Register Now! https://www2.gotomeeting.com/register/582343299
For brands & nonprofits only.

Featured Speaker:
Liana Frey, Director of Communities & Conversation, Dell
Dell has over two billion customer interactions each year. Liana Frey, Director of Communities and Conversations, will share Dell’s learnings over the past two years as the company has embraced social media. She will provide examples of how Dell is empowering its customers to share their stories and ideas. You’ll hear how social media is organized, measured and, most importantly, what could be of interest to your company in the journey to enable customers to walk the hallways of your company.

Advertisements

Skittles Relying Upon Social Networks

Skittles.com: Chat the rainbow. Taste the Rainbow.

I’m confused by the Skittles marketing campaign. They first phase started out with a weird commercial that made absolutely no sense but hey I remembered it which is what they wanted, right?  Now the second phase is a social media marketing campaign which is all the buzz on twitter and blogs. Is it going to last 15 minutes and fade away?  We shall see. I firmly believe that viral starts offline first so I hope that the lepricons on the other end of the Skittles rainbow are spreading product to us little peons around the world. 

The corporate homepage has incorporated their YouTube channel, Flickr photos, Twitter search on the word “skittles”, and wikipedia entries on “skittles”. Interesting at first glance but here are my questions/issues:

  • How can you rely upon a social network without a failsafe? The way the Skittles page is designed the twitter search comes up in the background and it looks like they’re not using the api. What happens with Twitter downtime? Would there be a failwhale? Do they or their agency have an official relationship with Twitter?
  • Viralness starts offline first and then online.  Does Skittles have any offline campaign attached to this? Conversation gets started in the offline world when people try their product and then it gets transfered to the online world. Sure us social media folks can talk about their brand but will that just last 15 minutes? They need to extend the bull curve of conversation.

Add your comment below on what you think of this Skittles marketing campaign.

-Randy
http://twitter.com/djksar

Corporate Adoption of Twitter

If you are a Facebook, MySpace, LinkedIn, or any social network site user you’ve probably updated your status to tell your friends what you are doing at that very moment. Most of your friends probably have written a smart-ass comment or completely ignored you. I have on several occasions I posted a status that was completely absurd just to get a reply back since I knew people were reading my news feed and checking Facebook hourly. Well, now is the age that people are so attached to brands that they want to know what is happening in real-time with the company. Either they own the product or perhaps they are are an investor and want to know the latest and greatest.

Twitter, a San Francisco company started in March 2006, has made status updates a public way of spreading the word about what you as an individual or company doing. No longer is your network of friends reading your status but the public has access and can opt-in to follow you. The question is how do you effectively spread the word about your brand via Twitter. Here are some questions and to-do’s when wanting to get Twitter adopted at a company:

  1. Get all the influencers in a room and give them a demo of the potential of Twitter and examples of companies using it (consumer brands such as JetBlue, Southwest, and CNN). Examples of influencers can be executives (CEO, CFO, COO, VPs), top engineers in the company, top designer in the company, pr manager, marketing manager, event managers.
  2. Ask your influencers what do people want to hear about? Is it what they are working on? Which trade-show are they going to attend next? Which product was released today? There was got to be some piece of valuable, public data that changes frequently that your customers/users/investors want to know about.
  3. If you are successful in getting influencers within your company to adopt/use Twitter then the question is how to tell the world. The first step would be to update your corporate web site but that is easier said than done. Twitter is just one piece of the puzzle in your overall social media strategy. What other ways can people get to know you better – podcasts, vlogs, badges, widgets, and/or Flickr stream.

Definitely a lot of work needs to be done but I firmly believe this is a new way of communicating. Instead of an email newsletter where you hope people read it, heck even open it, status updates via social networks where your company has a presence should be your focus in 2008. If you aren’t thinking about social networks for your company and aren’t signed up on one yet gimmie a holla and I can help you out.

-Randy

    rksar at yahoo dot com