If u don’t have the experts then hire out. That is what Sears is doing this 2011 CES to gain credability with consumers that they are a trusted resource for consumer electronics. Now hopefully this is a longer term strategy to bring more ppl to sears.com and/or the store. In terms of using external bloggers this is genius because Sears can expand their brand to a network of ppl that aren’t familiar, needs to get reaquainted, or haven’t purchased from Sears. Another promo option that they probably had was to send their own staff to CES but they don’t have a huge social following as this external blog crew does.
As far as my experience with the Sears brand, I bought my washer and dryer before from Sears but never any consumer electronics. How about you? What do u think of the Sears brand when it comes to consumer electronics? Comment below.
This blog post got started when I was using the Pulse Android app on my DROID 2 Global and read this:
Sears Recruits ‘Blue Blogger Crew’ for CES – http://pulsene.ws/EymI