Writing social content with your voice

Tip of the day: every now and then show some personality on your business social accounts and say “Good Morning”. Social is all about starting and fostering relationships. With a lot of businesses still wondering whether social media is for them i ask them how often do you have real conversations with your customers or prospective customers. Spend the time to create a content strategy that shows your voice and personal brand. Those ppl faning you on Facebook or reading your blog want to hear and engage with people that are making a difference in your products. They don’t want a canned response but a response like you are talking to them in-person. So the next time you are thinking of writing social content think how do you speak to your customers in the real world and make sure that is reflected in your social sites.

The Social Ksar

Utterz – Vote 08 Promotion

I’m loving Utterz’s promotion to engage users to show who they support in this year’s “crazy” Presidential campaign. All you do is go to http://www.utterz.com/vote08.php, select the candidate that you like to support, call a # to leave a vmail or record directly via their web site. It showcases their content submission flow beautifully and spreads their brand via the widget that users can post on their blog and/or web site. Try it out by showing who you support this year! Is it Obama or Hillary? or Maybe you wish Nader was still in the running.

Uploaded with plasq‘s Skitch!

Randy Ksar
rksar at yahoo dot com

Real-life Benefits of Ribbit for Salesforce

I’ve been testing out a brand new service from Ribbit called Ribbit for Salesforce that has awesome voice to text features, click to call via their web-based phone, and all using my existing AT&T Nokia n95.  Here are the cool features that I think you would enjoy:

• Receive a text transcription of the vmail message that was left by my co-worker Don (especially helpful when I ignore his call and I can multi-task within my meeting)
• If I am on a business trip and still want to take phone calls from my 408 number I just need to load up salesforce.com and take the calls via the Ribbit for Salesforce web phone. My mom doesn’t need to remember the country code to call me in Italy just my regular phone number. 
• To keep track of all the voice mails from my client “A” in salesforce.com, I can just drill-down into that lead detail page and listen to the vmails and view the text transcription for the past few months — very useful!!
• Say I’m at my house (which has notoriously bad cell phone signal) I can login to salesforce.com and take the phone call via the Ribbit for Salesforce web-phone 

Pretty darn helpful in terms of productivity!  It makes me think of when Apple announced their visual voicemail via AT&T — that was cool and revolutionary. Using Ribbit’s API developers can re-create that experience into whatever application they use.  Salesforce.com might be boring to non-sales folks but I tell you this first proof of concept of Ribbit’s voice platform and api usage will start a “plethora ” (that word just popped into my head) of embedded voice applications.  Check out the below video of Ribbit for Salesforce to see the cool features I mentioned above and leave a comment:

 

Randy Ksar

rksar at yahoo dot com